Brand Tone

Elegant & Aspirational, Informative & Detail-Oriented, Celebratory & Traditional, Customer-Focused & Engaging

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Customer Satisfaction & Experience
• •Exclusivity & Design
• •Variety & Choice

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., elegant, informative, celebratory), including approved vocabulary, phrases to avoid, and the desired emotional impact on the customer. Share this with everyone creating content.
• •Emphasize Storytelling: Instead of just listing product features, weave narratives around your collections. Talk about the inspiration, the craftsmanship, the occasions they are meant for, and the feelings they evoke. This aligns with the aspirational and celebratory aspects of the brand.
• •Maintain High-Quality Visuals with Cohesive Captions: Ensure that your imagery (photos, videos) reflects the elegance and quality of your products. The accompanying text should complement these visuals, using descriptive and evocative language that reinforces the brand's tone.
• •Train Customer-Facing Teams: Ensure that customer service representatives, social media managers, and in-store staff (if applicable) are trained on the brand voice. Their interactions should reflect the same tone of elegance, helpfulness, and respect.
• •Regularly Audit Content: Periodically review your website copy, social media posts, email newsletters, and ad campaigns to ensure they consistently align with the defined brand tone and values. Make adjustments as needed to maintain coherence.

Social Perception

Go-to Destination for Bridal and Occasion Wear, Provider of Quality and Authentic Ethnic Apparel, Fashionable and Trendy within the Ethnic Space, Established and Reputable (especially in Hyderabad)

Copy Examples

• •Emerge radiant on your special day. ✨ Our new bridal lehenga, a masterpiece of intricate zardozi and flowing silks, whispers tales of timeless romance. Discover the collection and begin your forever in Sangam style. #SangamBridal #DreamLehenga #IndianWedding #CraftedWithLove
• •Celebrate the season's joy in a Sangam saree. From vibrant Banarasis to elegant Kanjeevarams, each piece is a testament to India's rich weaving heritage. Explore our festive collection and find the drape that tells your story. Shop now at sangamplaza.com! #FestiveSarees #SangamCelebrations #EthnicElegance #LimitedEdition
• •Command presence. Our regal sherwanis, tailored from the finest fabrics and adorned with subtle yet striking embroidery, are designed for the discerning groom. Experience unmatched craftsmanship at Sangam Fashion Couture. #Groomswear #SherwaniStyle #IndianGroom #SangamMenswear
• •Just Arrived: Unveil Exquisite Elegance with Sangam's Latest Collection!
• •Woven with passion, this [Fabric Type, e.g., Mulberry Silk] saree is a tribute to generations of artisanal skill. The delicate [Motif, e.g., paisley] motifs, brought to life with [Technique, e.g., fine Resham work], create an aura of understated luxury. A timeless addition to your heirloom collection. Occasion: Festive gatherings, intimate celebrations.