Brand Tone

Empowering, Luxurious yet Accessible/Practical, Friendly & Engaging, Helpful & Informative, Positive & Upbeat

Brand Values

• •Empowerment
• •Quality & Luxury
• •Practicality & Convenience
• •Self-Care
• •Sophistication
• •Accessibility (in terms of attainable luxury)

Best Practices

• •Develop a Brand Voice Chart: Define personality traits, language do's and don'ts, and keywords.
• •Prioritize the 'Empowerment' Angle: Frame product benefits around customer feelings.
• •Balance 'Luxury' with 'Practicality': Use high-end descriptors balanced with ease of use.
• •Maintain a Friendly Dialogue on Social Media: Respond with warmth and helpfulness, using emojis.
• •Ensure Consistency Across All Platforms: Maintain core tone and values across all channels.

Social Perception

Positive Product Experience, Appreciation for Aesthetics, Engaged Community, Seen as Innovative

Copy Examples

• •Headline: Elevate Your Everyday: Effortless Glamour is Just a Click Away. Body: Busy schedule? Sandova Beauty believes you deserve to feel sophisticated and empowered, instantly. Our luxury magnetic lashes and adhesive eyeliners are designed for the woman on the go. Experience premium quality and a touch of daily luxury, because you're worth it.
• •Social Media Post (Instagram/Facebook - with a video tutorial): Caption: Unlock your inner confidence! ✨ Watch how @[UserGeneratedContentCreator] transforms her look in minutes with our [Product Name] magnetic lashes. Practical luxury for your daily hustle. Easy to apply, stunning to wear. Tap to shop your new beauty essential! #SandovaBeauty #MagneticLashes #EffortlessGlam #BeautyOnTheGo #EmpoweredBySandova
• •Product Description Snippet (for website): Indulge in the Sandova experience: Where luxury meets practicality. Our [Product Name] adhesive eyeliner offers a revolutionary way to wear lashes – no mess, no stress, just flawless, all-day hold. Feel empowered, feel beautiful, feel *you*.
• •Email Subject Line: Be the Best Version of You, Effortlessly. Email Body Snippet: Hi [Customer Name], At Sandova, we know life gets busy. That's why we've crafted our beauty solutions to bring a little everyday luxury and a big confidence boost, simply. Discover how our easy-to-use magnetic lashes can redefine your routine...
• •TikTok Video Concept Caption: On-screen text: 5 AM Wakeup vs. 5 Mins with Sandova Lashes! Caption: Who said glam takes time? 😉 Level up your look instantly with #SandovaBeauty magnetic lashes. #BeautyHack #QuickGlam #MagneticLash #TikTokMadeMeBuyIt #LuxuryForLess