Brand Tone

Artisanal & Handcrafted, Coastal & Nature-Inspired, Authentic & Personal, Elegant & Timeless, Conscious & Appreciative, Approachable & Warm

Brand Values

• •Quality Craftsmanship
• •Inspired by Nature
• •Sustainability & Durability
• •Giving Back
• •Authenticity & Passion
• •Customer Appreciation

Best Practices

• •Embrace Coastal & Natural Imagery: Consistently use words and phrases that evoke the sea, beach, nature, and a relaxed, yet elegant coastal lifestyle (e.g., "sun-kissed," "ocean-inspired," "salty soul," "waves," "shoreline treasures").
• •Highlight Craftsmanship & Quality Materials: Always mention "gold-filled" (and explain its benefits over plated if space allows), "gemstones," and the "handmade" or "hand-curated" nature of the pieces. This reinforces value and durability.
• •Maintain a Warm, Personal, and Appreciative Voice: Write as if you're speaking to a friend. Share snippets of the brand's journey or inspiration. Thank customers and engage authentically. The founder's story sets a good example.
• •Integrate the "Giving Back" Message Naturally: Weave in the commitment to ocean conservation where appropriate. This reinforces brand values and resonates with conscious consumers. Frame it as a shared effort with the customer.
• •Focus on Timelessness & Versatility: Emphasize how the jewelry can be worn for various occasions and will last for years, making it a worthwhile and cherished possession. Avoid overly trendy or fleeting language.

Social Perception

High Quality & Beautiful, Unique & Compliment-Worthy, Good Value, Ethically Minded, Personal & Relatable

Copy Examples

• •Headline for a new collection: "Coastal Whispers: Our new collection, handcrafted with sun-kissed gold and ocean-kissed gems."
• •Instagram caption for a pearl necklace: "Timeless elegance, sustainably sourced. Each pearl tells a story of the sea. Wear a piece of the coast, knowing you're giving back to the waves that inspire us. ✨ #SandAndSaltJewelry #CoastalCharm #GoldFilled #OceanConservation"
• •About Us snippet: "From a love for salty air and shimmering sands, Sand & Salt was born. Each piece is a little piece of the coast, handmade with care, just for you."
• •Product description opening for earrings: "Catch the light and the compliments. Our [Product Name] earrings are designed for effortless style, handcrafted from durable gold-filled metal to journey with you through every season."
• •Email subject line for a promotion: "A Gift from the Coast: Shine Bright & Support Our Oceans."