Brand Tone

Personal & Passionate, Artistic & Expressive, Romantic & Bohemian, Welcoming & Enthusiastic, Slightly Whimsical/Playful

Brand Values

• •Uniqueness & Individuality
• •Passion & Love for Products
• •Quality & Craftsmanship
• •Beauty in Imperfection
• •Lifestyle Curation

Best Practices

• •Embrace Sandra's Voice: Continue infusing copy with the personal passion and story shared in the "About Me" section.
• •Highlight Uniqueness and Self-Expression: Consistently tie products back to the idea of personal style, individuality, and creating a unique environment.
• •Tell the Story of the Products: Especially for Ewa i Walla items, weave in details about the materials, craftsmanship, and the brand's philosophy of layered, artistic design, echoing the "about ewa i walla" page.
• •Use evocative language related to nature and rustic settings.
• •Incorporate the tagline "The Art of Imperfect Elegance" where appropriate.

Social Perception

A brand that celebrates individuality, artistic expression, and a romantic, bohemian lifestyle. Perceived as authentic, passionate, and offering unique, high-quality items.

Copy Examples

• •"With passion and love I started to offer a beautiful choice."
• •"Ewa i Walla makes you flourish."
• •"Express who you are."
• •"I wish you lots of fun browsing my online shed."
• •"Everything is possible as long as you like it"