Brand Tone

Trustworthy and Reassuring, Informative and Helpful, Quality-focused, Direct and Clear

Brand Values

• •Freshness
• •Quality
• •Customer Satisfaction/Service
• •Natural Products
• •Convenience
• •Transparency

Best Practices

• •Prioritize "Freshness" and "Quality": Ensure these words and their synonyms are consistently used and backed by factual descriptions of your processes (e.g., "freshly caught," "superior quality," "maintained cold chain").
• •Be Informative and Transparent: Continue to provide detailed product information, including origin (wild-caught), nutritional facts, and preparation tips. Clearly explain processes like weight variation after cleaning.
• •Maintain a Trustworthy Voice: Use direct, honest language. Avoid overly salesy or exaggerated claims. The phrase "It's not marketing. It's just nature" sets a good precedent.
• •Emphasize Natural Aspects: Highlight that the fish are wild and naturally fed, which appeals to health-conscious consumers and differentiates from farmed alternatives.
• •Focus on Customer Convenience and Support: Frame your service as a solution that makes it easy for customers to access fresh seafood. Promote your responsive customer service channels.

Social Perception

Excellent service, high-quality and fresh fish, well-packaged deliveries, clear and intuitive website with transparent pricing, recommended by users.

Copy Examples

• •Taste the Ocean's Best: Fresh, Wild-Caught Fish Delivered to Your Door. At Samaki.ma, we bring Morocco's finest seafood directly to you. Our fish are naturally nourished and freshly caught, ensuring unparalleled flavor and quality. Experience the difference.
• •Your Guarantee of Freshness. From Sea to Table, Effortlessly. We meticulously pack your order in insulated containers with ice, maintaining the perfect temperature until it reaches your kitchen. Trust Samaki.ma for seafood that's always fresh, never frozen (unless stated!).
• •More Than Just Fish, It's a Promise of Quality. Discover a wide selection of premium fish and seafood. From succulent salmon to delicate sole, each product comes with a promise: wild-caught, rich in natural nutrients, and handled with the utmost care.
• •Questions About Your Seafood? We're Here to Help! Wondering about the best way to prepare your Dorade or the nutritional benefits of our fresh Thon? Our team is ready to assist via live chat. At Samaki.ma, we're passionate about seafood and happy to share our knowledge.
• •Effortless Entertaining with Samaki Packs. Host your next gathering with ease! Our curated seafood packs, like the "Tajine Lovers" selection, offer a variety of fresh, quality fish perfect for any occasion. Order today and delight your guests.