Brand Tone

Elegant & Sophisticated, Feminine & Empowering, Aspirational & Quality-Focused, Direct & Descriptive

Brand Values

• •Style & Aesthetics
• •Quality
• •Confidence & Empowerment
• •Exclusivity/Uniqueness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., sophisticated, empowering, aspirational), including preferred vocabulary, 'words to avoid,' and an ideal sentence structure. Share this with anyone creating content.
• •Focus on 'Feelings' and 'Benefits': Don't just describe the garment; describe how it will make the customer *feel* (e.g., confident, elegant, powerful) and the *benefit* it offers (e.g., making a statement, feeling comfortable yet chic).
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and create a vivid picture. Instead of 'nice dress,' try 'a dress that flows like liquid moonlight' or 'a silhouette that whispers sophistication.'
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, product descriptions, and any future social media or advertising is harmonious. A customer should recognize the Salvia Black 'voice' wherever they encounter it.
• •Read Aloud and Review: Before publishing any copy, read it aloud. Does it sound like Salvia Black? Is it elegant, empowering, and sophisticated? Have a second person review it against the brand voice guide to ensure consistency and clarity.

Social Perception

For those who have purchased: Perception would be based on their direct experience with product quality, customer service, and shipping. For those who have only browsed the site: Perception is shaped by the website's professionalism and the appeal of the product imagery and descriptions – likely seen as a boutique for stylish occasion wear. Wider Public: Awareness is likely low due to the limited discoverability beyond direct website visits. The brand does not yet appear to have a significant 'social buzz' or widespread public image.

Copy Examples

• •Salvia Black: Where Elegance Meets Empowerment. Discover dresses that don't just fit your body, but your ambition.
• •Command the evening in our 'Midnight Allure' gown. Crafted from luxurious satin that drapes beautifully with every step, this piece is designed for unforgettable nights and unwavering confidence. Make your entrance a statement.
• •Step Into Your Spotlight: The New Collection from Salvia Black Has Arrived.
• •Celebrate their special day in style that speaks volumes. Our curated collection of wedding guest dresses ensures you look and feel exquisitely appropriate, effortlessly chic, and beautifully you.
• •At Salvia Black, we believe that true style is an expression of inner confidence. We meticulously select and design pieces that not only elevate your wardrobe but also empower you to embrace every moment with grace and sophistication.