Brand Tone

Relaxed and Adventurous, Eco-conscious and Responsible, Playful and Positive, Community-focused, Authentic and French-rooted

Brand Values

• •Sustainability
• •Quality and Durability
• •Connection with Nature
• •Joy and Positivity
• •Ethical Production

Best Practices

• •Embrace the "Salty Smile" Lifestyle: Consistently use language that evokes the feeling of being by the sea, adventure, and a carefree, positive attitude. Think sunshine, waves, freedom, and genuine happiness.
• •Weave in Sustainability Naturally: Don't just state you're eco-friendly; explain it in a way that resonates with the target audience. Connect sustainable choices (organic cotton, recycled materials) to the preservation of the beaches and oceans they love.
• •Keep it Authentic and Approachable: Use a conversational and friendly tone. Avoid overly technical jargon, even when talking about sustainability. Make the brand feel like a cool, down-to-earth friend. The "Made in France" aspect can be mentioned with pride but without pretension.
• •Visual and Textual Harmony: Ensure the copy complements the visual imagery. If the photos show vibrant, active, and happy scenes, the text should echo that energy and positivity.
• •Engage Your Community: Use inclusive language ("fellow salty souls," "our community"). Ask questions in social media copy to encourage interaction and make followers feel part of the Salty Smile tribe. Reinforce this through your "salty-letters."

Social Perception

Positive (among target audience), Niche Appeal, Emerging Brand Awareness

Copy Examples

• •Headline (Website/Social Media): Ride the Wave, Respect the Ocean. Salty Smile: Sustainable Surfwear for a Brighter Tomorrow.
• •Product Description (T-shirt): Our classic organic cotton tee: softer on your skin, kinder to the planet. Ethically made in France, designed for endless salty days and happy smiles. Get yours and feel the good vibes.
• •Instagram Caption: Chasing sunsets and good times in our latest eco-threads 🤙☀️. Every Salty Smile piece is crafted with love for the adventure and care for the Earth. What’s your next salty escape? #SaltySmile #SustainableStyle #BeachLife #MadeInFrance
• •Email Newsletter Snippet: Hey Salty Souls! Dive into our new collection, inspired by the ocean's energy and crafted with the planet in mind. Plus, get a sneak peek at our latest efforts to keep our shores clean. Let's make waves together!
• •Facebook Ad Copy: Looking for surfwear that feels good and does good? Salty Smile offers 100% eco-responsible clothing, proudly made in France. Click to explore styles that share your love for the ocean and a happy planet!