Brand Tone

Relaxed and Casual, Playful and Fun-Loving, Confident and Empowering, Adventurous and Inspired by the Ocean, Friendly and Engaging

Brand Values

• •Supporting an Active Lifestyle
• •Celebrating Female Independence
• •Laid-Back Style and Utilitarianism
• •Natural Beauty and Authenticity
• •Adventure and Exploration
• •Community

Best Practices

• •Embrace Casual Language: Use contractions, relatable slang (appropriately), and a conversational style. Avoid overly formal or technical jargon.
• •Inject Personality: Let the fun-loving, adventurous spirit shine through. Use exclamation points where natural, and don't be afraid of a little playfulness.
• •Focus on Freedom and Empowerment: Frame product benefits around how they enable an active, independent, and confident lifestyle.
• •Stay Connected to the Ocean/Beach Vibe: Incorporate imagery and language that evokes the sea, sand, and sun, even if subtly.
• •Be Authentic and Relatable: Share the brand story and values. Use "we" and "you" to create a direct connection with the audience, fostering a sense of community.

Social Perception

Positive and Trendy, Associated with Beach Lifestyle, Seen as Good Quality (for the apparel brand), Helpful and Customer-Focused (for the apparel brand)

Copy Examples

• •Headline: Sun-kissed skin & salty hair? That's our dress code. Shop The Salty Babe. Body: Embrace those easy, breezy vibes with our latest collection of effortless beachwear. Perfect for chasing waves or just chasing a good time. #SaltyBabeLife
• •Instagram Caption: Weekend forecast: 100% chance of sunshine and good times! ✨ Our new [Product Name] is here to make sure you’re doing it in style. Tap to shop your new go-to! #TheSaltyBabe #BeachLifestyle
• •Email Subject: Hey Salty Babe, Your Next Adventure Called (It Wants New Threads!) Body: Ready to dive into something new? Our latest arrivals are inspired by salty air and endless horizons. Find your freedom with pieces that are as spontaneous and fun-loving as you are. xoxo, The Salty Babe Team
• •Product Description (for a graphic tee): Speak your truth, Salty Babe. This super soft tee isn't just a statement, it's a mood. Effortlessly cool and ready for anything, just like you. Pair it with your fave denim cutoffs and let the good vibes roll.
• •Facebook Ad: Find your tribe, love your style. The Salty Babe is more than just clothes – it’s a celebration of independent women who ride their own wave. Join our crew and get 10% off your first order! [Link] #SaltyAndStylish