Brand Tone

Artisanal & Passionate, Authentic & Transparent, Customer-centric & Approachable, Quality-focused & Confident, Ethical & Conscious

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity & Transparency
• •Customer Empowerment
• •Sustainability & Ethical Practices
• •Passion for Perfumery
• •Value

Best Practices

• •Emphasize Craftsmanship and Passion: Consistently use words that evoke the handmade, artisanal nature of the perfumes and the passion behind their creation (e.g., "handcrafted," "artisanal," "meticulously blended," "passion," "art of fragrance").
• •Highlight Quality and Longevity: Always mention the high-quality ingredients (Grasse, natural oils) and the high perfume oil concentration that ensures long-lasting scents. This reinforces value and luxury.
• •Maintain a Customer-Centric and Empowering Voice: Frame messaging around the customer's journey of discovery and the benefit of trying scents at their own pace. Use inviting and supportive language.
• •Be Transparent and Authentic: Share insights into the sourcing of ingredients, the small-batch production process, and the brand's ethical commitments. This builds trust and resonates with conscious consumers.
• •Infuse British Heritage with Global Appeal: While proudly "Made in Britain," also highlight the globally recognized quality of ingredients from Grasse, appealing to a sophisticated international audience.

Social Perception

Positive Regard for Quality and Longevity, Appreciation for the Discovery Model, Seen as an Artisanal and Niche Brand, Trustworthy and Ethical, Good Customer Service, Evocative and Personal

Copy Examples

• •Headline: Discover Your Story, One Scent at a Time. Body: Handcrafted in Kent with the soul of Grasse. Our artisanal perfumes are made in small batches, offering you a unique fragrance journey. Explore our Discovery Sets and find the scent that speaks to you. #SaltworksParfums #ArtisanalFragrance #ScentStory
• •Headline: Lasting Luxury, Honestly Crafted. Body: Experience the Saltworks difference. With 25-30% perfume oil concentration, our fragrances are designed to linger, becoming a seamless part of your day. Made with passion, sustainable ingredients, and a commitment to quality. #LongLastingPerfume #EthicalBeauty #BritishMade
• •Headline: More Scent, Less Pressure. The Saltworks Discovery Experience. Body: Tired of rushed perfume counters? Explore our curated Discovery Sets from the comfort of your home. Ten unique fragrances, yours to try at your own pace. Find your perfect match, effortlessly. #PerfumeDiscovery #SaltworksExperience #NichePerfumery
• •Headline: Crafted by Hand, Chosen by You. Body: Each bottle of Saltworks perfume is a testament to artisanal skill, meticulously blended with the finest ingredients from Grasse. We pour our passion into every creation, so you can wear yours with confidence. #HandmadePerfume #GrasseIngredients #SaltworksCraft
• •Headline: Smell Amazing, Feel Good. Sustainable Scents by Saltworks. Body: Indulge in luxurious fragrances that are as kind to the planet as they are to your skin. Our perfumes are toxin-free, cruelty-free, and made with sustainably sourced ingredients. Plus, our refill program helps minimize waste. #SustainableLuxury #CrueltyFreeFragrance #ConsciousBeauty