Brand Tone

natural, serene, and artisanal

Brand Values

• •Natural & High Quality
• •Artisanal & Handcrafted
• •Connection to Nature & Place
• •Well-being & Self-Care
• •Ethical & Community-Oriented
• •Sustainability

Best Practices

• •Emphasize Natural Language: Use words that evoke nature, tranquility, and purity (e.g., "forest-infused," "grounding," "serene," "gentle," "pure").
• •Highlight Artisanal Qualities: Consistently mention "hand-poured," "small batch," and the Salt Spring Island origin to reinforce the handcrafted nature of the products.
• •Focus on Sensory Experience and Well-being: Describe the scents in a way that connects them to feelings of calm, comfort, and self-care.
• •Maintain Transparency about Ingredients: Regularly remind customers about the 100% essential oils, natural waxes, and eco-friendly components.
• •Connect to Place: Weave in the inspiration of Salt Spring Island and the Canadian West Coast to ground the brand's identity and unique selling proposition.

Social Perception

Customers overwhelmingly perceive the brand positively, frequently praising the natural and authentic scents that remind them of being in a forest. The quality of the candles, including their long burn time and how well they burn, is often highlighted. The natural ingredients and eco-friendly aspects are appreciated by customers. The brand is seen as offering a premium, artisanal product that makes a great gift.

Copy Examples

• •Breathe in the West Coast. Our hand-poured Salt Spring candle, infused with pure cedar and fir essential oils, brings the serene tranquility of ancient forests into your home. #NaturalCalm #ForestInspired
• •Crafted with care, just for you. Experience the gentle, grounding aroma of our 100% essential oil candles, made in small batches on Salt Spring Island. #ArtisanalLuxury #SlowLiving
• •More than just a candle, it's a moment of self-care. Light our Vesuvius blend and let the warm notes of vetiver and cardamom envelop you in comfort. #DeepCare #EssentialOilBliss
• •Sustainably sourced, beautifully scented. Our eco-friendly coconut-soy wax candles burn cleanly, leaving only pure, natural fragrance. Kind to you, kind to the planet. #EcoConscious #PureEssentialOils
• •Gift the essence of Salt Spring Island. Each candle captures the spirit of the wild West Coast, making it a unique and cherished present for someone special. #WestCoastLiving #ThoughtfulGifting