Brand Tone

Professional, Reliable, Modern, On-Trend, Supportive, Community-Focused, Aspirational, Inspirational, and Value-Oriented

Brand Values

• •Quality & Durability
• •Customer Support & Partnership
• •Accessibility & Affordability
• •Community Dedication
• •Modern Aesthetics

Best Practices

• •Emphasize Durability and Quality Consistently: Use words like "long-lasting," "durable," "premium materials," "built to endure" in product descriptions and brand messaging to reinforce this core value.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the challenges and aspirations of salon/barber owners. Phrases like "we understand," "we're here to support," "your partner in success" resonate with their community focus.
• •Showcase Modernity and Style: Regularly feature "on-trend," "modern," "chic," and "stylish" in descriptions. Use visually appealing imagery that reflects contemporary salon aesthetics across all platforms.
• •Be Clear and Direct about Value: Clearly communicate "fair pricing," "wholesale-level prices," and "financing options" without devaluing the quality message. Transparency builds trust.
• •Foster Community and Partnership: Use inclusive language ("we," "us," "together"). Highlight customer success stories and testimonials. Engage actively and responsively on social media to build relationships, reinforcing the "dedicated passion for the Barber and Beauty community."

Social Perception

Generally Positive, Trusted Supplier, Value for Money. Seen as a reliable source for salon and barber equipment, particularly for those starting or upgrading their businesses.

Copy Examples

• •Headline: Elevate Your Craft. Equip Your Dream. Body: For over 20 years, Keller International has empowered salon and barber professionals with high-quality, on-trend furniture that lasts. We're more than a supplier; we're your partner in building a space as passionate and unique as your talent. Discover durable style, dedicated support, and pricing that helps your business thrive. #KellerTransforms
• •Headline: Modern Style Meets Lasting Quality. Body: Don't choose between cutting-edge design and equipment built to endure. At Keller International, our curated collections offer the best of both. From statement barber chairs to chic styling stations, find pieces that reflect your vision and stand up to the daily hustle. Plus, enjoy dedicated support every step of the way. Your journey to a stunning salon starts here.
• •Headline: Built for Your Business. Designed for Your Vision. Body: We understand the heart and hustle you pour into your salon. That's why Keller International offers premium, durable equipment at fair prices, with financing options to make your dream space a reality. Let us handle the foundations, so you can focus on your clients and creativity. Explore our collections and experience the Keller difference.
• •Headline: Your Salon Success Story Starts with the Right Foundation. Body: Keller International: Providing the barber and beauty community with reliable, stylish, and affordable salon equipment since 1999. We're committed to your growth, offering durable products and unwavering support. Let's build something beautiful together.
• •Headline: Invest in Your Space. Invest in Your Success. Body: Create an unforgettable client experience with Keller International's range of modern, long-lasting salon and barber furniture. We combine on-trend aesthetics with robust construction and dedicated customer service, ensuring your equipment works as hard as you do. See why professionals trust Keller.