Brand Tone

Educational and Informative, Approachable and Friendly, Passionate and Authentic, Value-Oriented and Promotional

Brand Values

• •Quality
• •Authenticity/Passion for Japanese Culture
• •Customer Education
• •Accessibility and Affordability
• •Community and Togetherness

Best Practices

• •Educate, Don't Intimidate: Always aim to share knowledge in an accessible and friendly way. Avoid overly technical jargon without explanation. Assume a range of knowledge levels in your audience.
• •Emphasize Authenticity and Passion: Let your genuine love for Japanese sake and culture shine through. Share stories about breweries, origins, and tasting notes that convey this passion.
• •Be Approachable and Conversational: Use a welcoming and inclusive tone. Ask questions to engage your audience on social media. Make them feel like part of a community.
• •Clearly Communicate Value: When promoting sales or special offers, be direct about the benefits for the customer. Highlight the quality and exclusivity of products alongside the attractive pricing.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used across all platforms (website, social media, email marketing) aligns with the established brand personality – one that is informative, passionate, and friendly. Reinforce this with consistent visual branding.

Social Perception

Trusted Source for Sake, Educational Resource, Good Customer Service (Implied), Value for Money, Engagement, Credibility

Copy Examples

• •Headline: Unlock the Secrets of Sake. Your Journey Starts Here. Body: New to sake or a seasoned enthusiast? Explore our curated collection and discover your next favorite. Our guides and expert picks make it easy. #SakeInn #JapaneseSake #DiscoverSake
• •Headline: Taste Japan, Without Leaving Singapore. Body: From crisp Junmai to aromatic Daiginjo, we bring the finest award-winning sakes directly to your door. Explore our exclusive bundles and find the perfect pour for any occasion. #SakeDeliverySG #PremiumSake #SakeLovers
• •Headline: More Than Just a Drink, It's an Experience. Body: Dive into the rich culture of Japanese sake with Sake Inn. Our blog is packed with pairing ideas, brewery stories, and tips to enhance your enjoyment. Let's raise a glass to discovery! #SakeCulture #JapaneseTradition #Kanpai
• •Headline: Big Flavors, Smart Savings! Our [Current Promotion/Sale] is ON! Body: Don't miss out on incredible deals on your favorite sakes, shochu, and more. Stock up for your next gathering or treat yourself to something special. Shop now, link in bio! #SakeSale #JapaneseDrinks #ValueForMoney
• •Headline: Planning an Event? Make it Unforgettable with a Kagami Biraki! Body: Add a touch of authentic Japanese tradition to your celebration or corporate event with our Sake Barrel Ceremony. Contact us to learn more about creating a unique and memorable experience. #KagamiBiraki #SakeCeremony #SingaporeEvents