Brand Tone

Promotional & Value-Driven, Accessible & User-Friendly, Culturally Aware & Localized, Trendy & Engaging, Professional & Ambitious

Brand Values

• •Customer Satisfaction
• •High-Quality Products at Best Prices
• •Accessibility & Convenience
• •Supporting Local Suppliers
• •Cross-Border Commerce
• •Innovation & Growth
• •Reputation & Vision

Best Practices

• •Prioritize Value and Clarity: Always highlight the benefit to the customer – whether it's price, quality, convenience, or access to unique products. Use clear, straightforward language.
• •Embrace Cultural Nuances: Tailor language, imagery, and product highlights to resonate with the specific cultural context of the target audience (e.g., using Arabic dialects, referencing local holidays and preferences for Saudi Arabia).
• •Maintain a Positive and Inviting Tone: Make the shopping experience feel welcoming and easy. Use encouraging language and focus on solutions and enjoyment.
• •Be Platform-Appropriate: Adapt the tone and style for each platform. More playful and trend-driven on TikTok, visually appealing and aspirational on Instagram, informative and promotional on Facebook, and professional on LinkedIn.
• •Reinforce Trust and Reliability: Consistently mention aspects like secure payment, reliable delivery, easy returns, and quality products to build and maintain customer confidence.

Social Perception

Emerging E-commerce Player, Convenient Online Shopping Option, Focus on Deals, Localized Experience, Potential for Growth, Mixed Price Perception

Copy Examples

• •اكتشف أحدث صيحات الموضة التركية والعالمية! تشكيلة واسعة، أسعار تنافسية، وتوصيل مجاني لكل مدن المملكة. #JustYol_تسوقك_أسهل (Discover the latest Turkish and international fashion! Wide selection, competitive prices, and free delivery to all cities in the Kingdom. #JustYol_Your_Easier_Shopping)
• •أناقتك المحتشمة تبدأ من هنا ✨ تصفحي مجموعتنا الجديدة من الأزياء المحتشمة المصممة خصيصًا لكِ. خامات عالية الجودة وتصاميم عصرية تليق بكِ في كل مناسبة. تسوقي الآن واستمتعي بخصم خاص! الرابط في البايو. #JustYol #أزياء_محجبات #أناقة_سعودية (Your modest elegance starts here ✨ Browse our new collection of modest wear specially designed for you. High-quality materials and modern designs that suit you for every occasion. Shop now and enjoy a special discount! Link in bio. #JustYol #ModestFashion #SaudiStyle)
• •Visual: Fast-paced montage of different products (electronics, fashion, home) with price tags showing original vs. discounted price. Upbeat Arabic music. Text Overlay: عروض JustYol ما تتفوت! 🔥 كل اللي تحتاجه بأفضل الأسعار! حمل التطبيق الآن! 📲 (JustYol offers are unmissable! 🔥 Everything you need at the best prices! Download the app now! 📲)
• •جددي بيتك بأقل التكاليف مع JustYol! 🏡 كل مستلزمات المنزل من أطقم مطبخ أنيقة لديكورات عصرية بأسعار مذهلة. ادفعي أونلاين واستفيدي من سياسة الإرجاع السهلة. بيتك يستاهل الأفضل! #JustYol_بيتك_أحلى #تخفيضات_السعودية (Renovate your home for less with JustYol! 🏡 All home essentials from elegant kitchen sets to modern decorations at amazing prices. Pay online and benefit from our easy return policy. Your home deserves the best! #JustYol_YourHome_IsSweeter #SaudiDiscounts)
• •🌙 عروض رمضان كريم من JustYol! خصومات تصل حتى 50% على آلاف المنتجات! (🌙 Ramadan Kareem offers from JustYol! Discounts up to 50% on thousands of products!)