Brand Tone

Enthusiastic, glamorous, empowering, transparent, and playful, with a focus on fashion excellence and customer centricity.

Brand Values

• •Individuality and Self-Expression
• •Fashion Excellence and Innovation
• •Customer Empowerment
• •Transparency
• •Accessibility
• •Sustainability

Best Practices

• •Stay Fashion-Forward & Current: Reference current style inspirations (like '90's Versace')
• •Infuse Playfulness & Enthusiasm: Especially in social media interactions and positive customer engagements, don't be afraid to use enthusiastic language, emojis (appropriately), and a generally upbeat tone that reflects the 'fabulousness' of the brand.
• •Use Glamorous and Chic Language: Incorporate terms like 'fabulous,' 'glamorous,' and 'statement piece' to emphasize the brand's aesthetic.
• •Maintain Transparency: Be direct and open about pricing changes or other important information.
• •Encourage User Engagement: Prompt customers to share their experiences and tag the brand in their posts.

Social Perception

SAINT CHIC is perceived as a brand that offers unique, stylish, and statement-making fashion accessories. Customers appreciate the brand's ability to elevate any look and its signature product, the Paparazzi Visor™. While there are some concerns regarding customer service, the brand actively manages its online reputation by encouraging direct contact for issue resolution.

Copy Examples

• •Elevate your look to unapologetic heights with our latest collection!
• •YOU LOOK GORGGGGGGG! Thanks for sharing your #SaintChic style.
• •The customer is the celebrity, and SAINT CHIC is their wardrobe stylist.
• •New arrivals are here! Discover the season's most fabulous accessories.
• •Transparency is key! Check out our updated pricing due to global tariffs.