Brand Tone

Authoritative & Informative, Trustworthy & Quality-Focused, Community-Oriented, Supportive

Brand Values

• •Quality & Purity
• •Efficacy & Performance
• •Faith & Inclusivity (Halal-Certification)
• •Customer Empowerment & Wellness Journey
• •Transparency & Trust
• •Community Building

Best Practices

• •Prioritize 'Halal-Certified' and 'Scientifically-Backed': Ensure these key value propositions are consistently and clearly communicated where relevant, reinforcing trust and addressing the target audience's specific needs.
• •Maintain a Respectful and Inclusive Tone: Given the focus on a 'Believing community,' ensure all language is respectful, inclusive, and aligns with the values the brand champions.
• •Emphasize Quality and Purity in all Messaging: Highlight the premium and high-quality ingredients used in the supplements.
• •Showcase Efficacy and Performance: Focus on how the products support performance, recovery, and overall health goals.
• •Promote Community Building: Encourage customers to join a community committed to continuous self-improvement and well-being.

Social Perception

Positive sentiment, particularly on owned channels and influencer content, highlighting benefits like no bloating, good taste (for protein powders), halal certification, and effectiveness. The halal certification is a strong unique selling proposition (USP) and resonates well with the target Muslim community.

Copy Examples

• •Packed with Hydrolyzed Whey Isolate, Bovine Collagen, Creatine, Glutamine, and Black Seed Oil to help you build, recover, and conquer.
• •Join a community committed to continuous self-improvement and well-being.
• •Whether you're an athlete or starting your fitness path, we're here to support your goals with transparency and integrity.
• •Quality you can trust, or your money back.
• •Your transformation starts here.