Brand Tone

Youthful & Fresh, Authentic & Vulnerable, Aspiring & Passionate, Relatable

Brand Values

• •Authenticity: Being true to her own experiences and emotions in her songwriting. She aims to write about things relevant to her life.
• •Emotional Connection: Creating music that resonates with and impacts listeners.
• •Perseverance & Growth: Acknowledging challenges as an independent artist and the journey of "getting better."
• •Artistic Integrity: Focusing on her craft, songwriting, and developing her unique sound within the pop genre.
• •Passion: A profound love for music, described as something she feels "meant to do."

Best Practices

• •Speak from the Heart: Use "I" statements and share genuine thoughts and feelings. Let Saharaa's authentic voice and personal experiences shine through. This aligns with her "deeply personal and emotionally charged music."
• •Embrace Vulnerability: Don't shy away from expressing a range of emotions, including those related to struggle or "sad girl" themes, as this resonates with her lyrical content.
• •Keep it Youthful and Conversational: Use language that feels current and relatable to a pop music audience. Avoid overly formal or corporate jargon. Emojis can be used appropriately on social media to enhance this.
• •Highlight the Journey and Passion: Share milestones, behind-the-scenes glimpses, and reiterate the love for music and the aspiration to connect with listeners. This reinforces the "rising star" narrative and passionate artist persona.
• •Be Consistent Across Platforms: While the exact phrasing might differ slightly (e.g., TikTok vs. website), the core tone – authentic, vulnerable, passionate, youthful – should remain consistent everywhere Saharaa Music has a presence. This builds a recognizable and trustworthy brand identity.

Social Perception

Promising New Talent, Relatable & Genuine, Contemporary Pop Artist, Hardworking & Dedicated

Copy Examples

• •Instagram Post for New Single: "Spilling my heart out with this one. 💔 ‘[Song Title]’ is for anyone who’s ever felt [relatable emotion]. Streaming everywhere now. Link in bio to feel it all with me. #SaharaaMusic #NewMusic #SadGirlEra #AuthenticPop"
• •Facebook Ad for Tour: "Waiheke Island to the world! ✨ So excited to share my music and stories with you live. Expect real emotions, catchy pop vibes, and a night to remember. Grab your tickets to the '[Tour Name]' tour! Can't wait to see you there. xo Saharaa #SaharaaLive #PopMusic #NZMusic"
• •Website Merch Description (for a hoodie): "Wrap yourself in feels. ☁️ This cozy [Merch Item Name] hoodie is perfect for those days when you just want to vibe to your favorite heartfelt tracks. Designed with love (and a little bit of my soul). Get yours and let's be vulnerable together. #SaharaaMerch #ComfyVibes #PopStyle"
• •TikTok Video Script (talking to camera): "Hey guys, Saharaa here! Just wanted to say thank you for all the love on 'Getting Better.' It means the world that you connect with my most vulnerable thoughts. This journey isn't always easy, but your support is everything. What song should I write about next? Let me know! 👇 #EmergingArtist #Songwriting #HeartfeltMusic #Saharaa"
• •Email Newsletter Snippet: "From singing at local markets on Waiheke to hearing my songs on the radio – it’s been a wild, emotional ride, and it's only just beginning! My latest single, ‘[Song Title]’, dives deep into [theme of song]. It’s raw, it’s real, it’s me. Hope it finds you when you need it most. Listen here: [Link] #Saharaa #PopArtist #VulnerableTracks"