Brand Tone

Welcoming, Grateful, Customer-Centric, Trustworthy, Meaningful, Quality-focused

Brand Values

• •Customer Service
• •Quality
• •Fair Pricing
• •Secure Transactions
• •Spiritual Meaning
• •Authenticity

Best Practices

• •Be Welcoming and Inclusive: Address customers with warmth and gratitude, making them feel understood and valued in their search for spiritual items.
• •Focus on Quality and Authenticity in Descriptions: Clearly describe materials and craftsmanship, reinforcing the value and genuineness of the products.
• •Instill Trust and Security: Consistently reassure customers about the safety of their purchases and the dedication to customer satisfaction, as highlighted on the website.
• •Highlight customer service as a priority in all communications.
• •Emphasize the spiritual and meaningful aspect of the products beyond just their material value.

Social Perception

Largely positive, focusing on product beauty and quality, good packaging, and fast shipping. Opportunity to improve contact responsiveness.

Copy Examples

• •WELCOME, WE ARE GRATEFUL TO HAVE FOUND US.
• •Welcome to our community.
• •Free shipping on orders over R$199.
• •We believe that customer service comes first.
• •Offering products of the highest quality.