Tono de Marca

Authentic & Relatable, Confident & Bold, Community-Focused & Engaging, Slightly Humorous & Playful, Passionate & Enthusiastic, Down-to-Earth & Approachable

Valores de Marca

• •Safety & Protection
• •Style & Versatility
• •Quality & Durability
• •Innovation
• •Community & Connection
• •Authenticity
• •Making a Difference

Mejores Prácticas

• •Stay True to the "Tradie-Founder" Voice: Keep the language down-to-earth, authentic, and relatable, as if talking to a mate. Avoid overly corporate jargon.
• •Embrace the "Worksite to Weekend" Duality: Consistently highlight the versatility of the product. Use imagery and scenarios that reflect both work environments and leisure activities.
• •Be Confident and slightly Edgy (where appropriate): Don't be afraid to be bold and direct, especially on social media. This reflects the brand's confidence in its product and its disruptive nature in the market.
• •Foster Community with "Legend" Language: Continue using inclusive and appreciative terms like "legends" and "SafeStylers" to build a strong community feel and reinforce brand loyalty.
• •Balance Fun with a Serious Commitment to Safety: While the tone can be lighthearted and humorous, always ensure the core message of certified safety and protection is clearly communicated. The fun aspect should complement, not overshadow, the product's primary safety function.

Percepción Social

Positive & Trusted, Innovative & Trendsetting, Community-Oriented, Good Value, "Cool" Factor

Ejemplos de Copy

• •Headline: Stop Switching. Start Styling. Your All-Day, Every-Day Certified Eye Protection. Body: From the grind on site to unwinding on the weekend, SafeStyle glasses have you covered. AS/NZS 1337.1 certified safety meets street-ready style. No more compromises. #SafeStyle #WorksiteToWeekend #CertifiedStyle
• •Headline: Real Tradies. Real Protection. Real Style. Body: Born from the worksite, designed for your life. SafeStyle eyewear is built tough, looks damn good, and keeps your eyes safe without a second thought. Join the legends who’ve made the switch. #SafeStyleNZ #TradieLife #SafetyFirstStylishAlways
• •Headline: Eye Safety Just Got a Serious Upgrade. (You're Welcome). Body: Tired of ugly, uncomfortable safety specs? So were we. That's why we created SafeStyle – certified protection that you’ll actually want to wear. From a hard day's work to your weekend adventures, see the difference. #LookGoodWorkSafe #SafeStyleEyewear #GameChanger
• •Headline: More Than Just Safety Glasses. It's a SafeStyle Lifestyle. Body: Protecting your vision AND looking sharp? That’s the SafeStyle way. Certified for peace of mind, designed for turning heads. Work. Play. Live. In SafeStyle. #SafetyGlasses #StylishProtection #NZMadeForAdventure (Note: Confirm "NZMade" if applicable, primary origin is Australian but this is for .co.nz)
• •Headline: Give Your Eyes The Protection They Deserve. Give Yourself The Style You Crave. Body: Certified AS/NZS 1337.1. Built for durability. Designed for impact. SafeStyle is the only pair you need, from the demanding worksite to your well-deserved weekend. #SafeStyle #ProtectiveEyewear #FromWorkToPlay