Brand Tone

elegant, appreciative, and passionate

Brand Values

• •Artisanship & Craftsmanship
• •Tradition & Heritage
• •Authenticity
• •Elegance & Sophistication
• •Customer Connection & Service

Best Practices

• •Emphasize Craftsmanship & Origin: Always highlight the handwoven, handcrafted nature of the products and their roots in Indian and Bangladeshi traditions. Use evocative language to describe the skill and dedication involved.
• •Use Elegant & Evocative Language: Employ a rich vocabulary that conveys sophistication, beauty, and artistry. Words like "exquisite," "timeless," "heritage," "masterpiece," "allure," and "grace" align with the established tone.
• •Tell the Story Behind the Weave: Briefly explain the significance of different types of sarees or embroidery techniques (e.g., Banarasi, Jamdani, Kantha). This adds depth and educates the customer, reinforcing the value of tradition.
• •Connect with Emotion: Appeal to the customer's desire for beauty, elegance, and a connection to cultural heritage. Frame the sarees not just as garments, but as wearable art that tells a story.
• •Maintain a Passionate & Personal Voice: Let the founder's enthusiasm for sarees shine through. A slightly personal, curated tone can build trust and a stronger connection with customers who share a similar appreciation.

Social Perception

a purveyor of high-quality, authentic, and culturally rich traditional Indian and Bangladeshi textiles. It targets individuals who appreciate fine craftsmanship, heritage, and elegant fashion. The emphasis on the founder's passion suggests a personal touch and a curated selection, likely appealing to customers seeking unique and meaningful pieces. The collections are described as celebrating the "bold, intelligent modern woman who embraces both tradition and innovation."

Copy Examples

• •Headline: Drape Yourself in Legacy: Discover the Soul of Indian Weaving. Body: Each Sabeki By Mekhala saree is more than just fabric; it's a whispered story of tradition, a testament to generations of artistry. Feel the heritage. Wear the masterpiece.
• •Headline: The Art of Slow Fashion: Handcrafted for Timeless Elegance. Body: In a world of fleeting trends, our meticulously handwoven sarees offer an enduring statement. From the vibrant looms of Banaras to the delicate needlework of Bengal, experience the luxury of true craftsmanship.
• •Headline: Introducing 'Manikarnika': Where Vintage Varanasi Meets Modern Grace. Body: Let the timeless allure of our Manikarnika collection transport you. Each Banarasi saree is an authentic piece of heritage, handcrafted by skilled artisans to bring the fragrance of vintage Varanasi to your wardrobe.
• •Headline: Embrace the Bloom: The Exquisite Jamdani Artistry of 'Madhabilata'. Body: Witness luxurious elegance that speaks to your sophisticated taste. Our Madhabilata collection features genuine needlework muslin floral Jamdanis, carefully handcrafted to enrich your style and make a statement.
• •Headline: For the Woman Who Weaves Her Own Story: The Tussariya Collection. Body: Indulge in the art of luxury. Our Tussariya sarees, adorned with intricate hand embroidery, celebrate the bold, intelligent modern woman who cherishes heritage while embracing innovation.