Brand Tone

passionate, approachable, quality-focused, bold, edgy, and determined

Brand Values

• •Quality
• •Accessibility & Inclusivity
• •Community & Connection
• •Passion & Craftsmanship
• •Respite & Enjoyment
• •Ethical Sourcing & Sustainability
• •Hospitality

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm and genuine love for coffee (e.g., "killer quality," " meticulously crafted," "incredible coffee").
• •Be Approachable and Inclusive: Write in a way that welcomes everyone, avoiding overly technical jargon unless explained. Reinforce the "A Cup for Everyone" philosophy.
• •Highlight Quality and Craftsmanship: Subtly weave in details about sourcing, roasting, and the dedication to providing the best possible product. Talk about "award-winning" coffee.
• •Inject Personality (with a touch of edginess): Don't be afraid to use bolder statements or a bit of humor where appropriate, aligning with the "Wake Up, Die Right" ethos, especially for merchandise or specific campaigns.
• •Tell Your Story (and the story of the coffee): Share the "why" behind Sabbath, the journey of the founders, and the origins of the beans. This builds connection and authenticity.

Social Perception

Customers and the public generally perceive Sabbath Coffee Roasters very positively. They are praised for High-Quality Coffee, Freshness, Customer Service, Unique Brand & Vibe, Community Focus, Knowledge and Passion.

Copy Examples

• •Headline: Your Daily Ritual, Elevated. Body: Life's too short for mediocre coffee. At Sabbath, we meticulously source and roast beans that tell a story – a story of passion, quality, and that perfect pause in your day. Taste the difference. #SabbathCoffee #ACupForEveryone
• •Headline: Awake. Unwind. Conquer. Body: Whether you're kickstarting your morning or finding a moment of calm, our coffee is crafted to be your perfect companion. Fuel your hustle, savor the stillness. That's the Sabbath way. #WakeUpDieRight #SabbathRoasters
• •Headline: From Our Roaster to Your Mug: Pure Passion. Body: We don't just roast coffee; we live it. Every batch is a labor of love, ensuring "killer quality" and a taste that welcomes everyone to the world of specialty coffee. No pretense, just damn good coffee. #SpecialtyCoffee #MadeInDetroit
• •Headline: Meet Your New Favorite Bean. (Seriously). Body: Tired of the same old grind? We travel the world (figuratively, mostly) to bring you unique, ethically sourced beans roasted right here in Clawson. Discover flavors that will make you say, "Where have you been all my life?" #CoffeeDiscovery #SabbathBeans
• •Headline: More Than Just Coffee. It's a Sabbath Moment. Body: We believe in the power of a great cup of coffee to transform your day. It's a chance to pause, to connect, to simply be. Join our community and find your Sabbath. #CoffeeCommunity #RestAndRoast