Brand Tone

Aspirational & Chic, Feminine & Empowering, Approachable & Friendly, Contemporary & Modern

Brand Values

• •Style & Fashion-forwardness
• •Quality
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., confident, playful, sophisticated), "do's and don'ts" for language, and common phrases. Share this with everyone who writes for the brand.
• •Know Your Audience: Understand who you're talking to – their aspirations, their language, their sense of humor. Tailor the tone to resonate with them authentically.
• •Consistency Across All Channels: Ensure the tone is consistent on the website, all social media platforms, email marketing, and even customer service interactions. A customer should feel they are interacting with the same brand personality everywhere.
• •Use Storytelling: Weave narratives into your product descriptions, social media posts, and "About Us" page. Stories help to convey values and create an emotional connection, reinforcing the brand tone.
• •Review and Refine: Regularly review your copy and customer feedback. Is the tone landing as intended? Are there phrases that don't quite fit? Be open to evolving the voice as the brand grows, but ensure changes are intentional and aligned with the core values.

Social Perception

A go-to destination for stylish, contemporary women's wear that makes customers feel confident and fashionable.

Copy Examples

• •✨ Step into your spotlight. ✨ Our new collection has just landed, filled with pieces designed to make you feel as incredible as you are. Discover the magic. #RusshClothing #NewCollection #BeYourOwnIcon #FashionForward
• •Dress Like You're Already Famous. Explore Russh Clothing – Where Style Meets Soul.
• •Effortless chic, redefined. Our [Product Name] Co-ord Set is your new go-to for turning heads and feeling fabulous. Perfect for [Occasion/Setting], this set blends comfort with undeniable style. Wear the confidence. ✨
• •Hey Gorgeous! Your Style Upgrade Awaits (at a Price You'll Love!) 😉
• •Weekend vibes loading! 🥂 Which Russh look are you rocking? A) Brunch-Ready Chic ☀️ B) Evening Glam ✨ Tap to vote & show us your style! #RusshStyle #WeekendFashion