Brand Tone

Adventurous & Enthusiastic, Friendly & Approachable, Passionate & Caring, Trustworthy & Reliable

Brand Values

• •Adventure & Exploration
• •Quality & Durability
• •Functionality & Style
• •Sustainability
• •Animal Welfare & Bond
• •Accessibility
• •New Zealand Focused

Best Practices

• •Speak the Language of Adventure: Use active, evocative words that inspire exploration and excitement (e.g., "unleash," "explore," "conquer," "discover," "trail," "journey").
• •Emphasize the Human-Animal Bond: Regularly reference the joy and companionship of adventuring with pets. Use terms like "best mate," "furry friend," "adventure buddy," and "canine explorer."
• •Maintain a Genuinely Enthusiastic and Passionate Voice: Let the authentic love for dogs and the outdoors shine through. Avoid overly formal or corporate language; keep it warm and engaging.
• •Be a Helpful, Approachable Guide: Position the brand as a knowledgeable and friendly resource. Use inviting language for customer service (like "fetch@runwild.nz" or "We're always happy to help").
• •Subtly Weave in Quality and Trust: While the tone is friendly and adventurous, consistently reinforce the reliability, durability, and high quality of the products without resorting to overly technical jargon. Highlight benefits like safety and comfort.

Social Perception

Customers perceive RunWild.nz as a reliable source for high-quality dog gear that enhances their outdoor activities. The brand is seen as passionate about dogs and understanding the needs of active pet owners. There is an appreciation for the stylish design of the products, coupled with their practicality. The New Zealand base and local stock are viewed positively by local customers. Customer service is frequently highlighted as excellent.

Copy Examples

• •Headline: Adventure Awaits, Gear Up Your Best Mate! Body: Don't let another stunning New Zealand trail go unexplored. Our premium, durable dog gear is built for Kiwi adventures, keeping your furry friend safe, comfy, and stylish. Shop RunWild.nz and make every outing unforgettable.
• •Headline: Muddy Paws, Happy Hearts, Dry Cars. Body: Embrace the wild, then the ride home! Our super-absorbent drying coats mean your adventurous pup leaves the dirt and dampness behind, not in your backseat. Explore more, clean less.
• •Headline: From Wanaka with Love (and Tough Gear!). Body: As Kiwi dog lovers, we know what your adventurous companion needs. RunWild.nz brings you handpicked, high-quality outdoor gear, tested on our own trails. Support local, explore often!
• •Headline: Is Your Dog's Gear as Ready for Adventure as They Are? Body: Ensure every tail wag leads to an epic journey. From rugged harnesses to all-weather jackets, RunWild.nz equips your canine explorer for New Zealand's beautiful backcountry. Quality that lasts, adventures that bond.
• •Headline: Pawsitive Adventures Start Here. Body: Rain, shine, or a surprise dip in the lake – our thoughtfully designed dog wear ensures your four-legged friend is always comfortable and protected. Discover gear that’s as resilient and spirited as your dog at RunWild.nz.