Brand Tone

Adventurous & Enthusiastic, Friendly & Approachable, Passionate & Caring, Trustworthy & Reliable

Brand Values

• •Adventure & Exploration
• •Quality & Durability
• •Functionality & Style
• •Sustainability
• •Animal Welfare & Bond
• •Accessibility

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that inspires exploration and excitement (e.g., "unleash," "explore," "conquer," "discover").
• •Emphasize the Human-Animal Bond: Highlight the joy and companionship of adventuring with pets. Use terms like "furry best friend," "four-legged companion," and "adventure buddy."
• •Be Genuinely Enthusiastic and Passionate: Let the love for dogs and the outdoors shine through in your wording. Avoid overly formal or corporate language.
• •Maintain a Helpful and Approachable Demeanor: Position the brand as a knowledgeable friend who wants to help customers and their pets have the best experiences (e.g., "We're always happy to help," "Got a question? Fetch us an email!").
• •Showcase Quality and Trustworthiness Subtly: While the tone is friendly, reinforce the reliability of the products by mentioning durability, functionality, and the careful selection of materials without being overly technical.

Social Perception

Customers perceive Run Wild NZ as a reliable source for high-quality dog gear that enhances their outdoor experiences. The brand is seen as passionate about dogs and understanding the needs of active pet owners. There's an appreciation for the stylish design of the products, alongside their practicality. The New Zealand-based operations and focus on local stock are likely viewed positively by local customers.

Copy Examples

• •Headline: Unleash Your Next Adventure. Body: Don't let anything hold you and your furry best friend back. Our durable, stylish gear is made for New Zealand's wild playgrounds. Explore more, worry less. #RunWildNZ
• •Headline: Muddy Paws, Happy Hearts. Body: Embrace the mess! Our easy-clean drying coats mean a day of fun doesn't end in a soggy car. Adventure on, fellow explorers! #RunWildDogs
• •Headline: Built for the Wild. Designed for Your Dog. Body: From mountain trails to beach zoomies, our gear is rigorously tested for comfort, safety, and tail-wagging approval. What's your dog's dream adventure? #NZDogAdventures
• •Headline: More Than Just Gear, It's a Lifestyle. Body: Join the Run Wild pack and discover the joy of exploring Aotearoa with your four-legged companion by your side. Quality kit for unforgettable memories. #OutdoorPetsNZ
• •Headline: Pawsitively Ready for Anything. Body: Rain, shine, or a spontaneous detour – our versatile dog wear keeps your adventurer comfortable and protected. Gear up for good times! #RunWildAndFree