Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Passionate and Expressive, Possibly Evolving

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Style and Aesthetics
• •Discovery and Curation
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, friendly, passionate, witty, sophisticated), including a list of "do" and "don't" words/phrases. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, their language, what resonates with them. Tailor your tone to connect authentically with this audience.
• •Consistency Across All Channels: While the format may change (e.g., Instagram caption vs. email), the core brand voice should remain consistent. A customer should recognize your brand by its tone, no matter where they encounter it.
• •Tell a Story: Use copywriting to weave a narrative around your products and brand. Highlight the inspiration, the craftsmanship (if applicable), or how the product fits into the customer's lifestyle. This makes the brand more relatable and memorable.
• •Review and Refine: Regularly review your copy across all platforms to ensure it aligns with your defined brand tone and values. Get feedback and be willing to adapt as your brand evolves, but always with intention and consistency in mind.

Social Perception

Stylish, unique clothing and accessories, with good customer service. They might appreciate the blend of chic and bohemian styles. Potential Confusion: The dual naming (Mahogany Fair vs. Runway Fashionista) might cause some confusion regarding the primary brand identity if not managed cohesively. Engagement Levels: The level of interaction on their social media posts (likes, comments, shares) provides a direct measure of how the audience connects with their content Review Sentiment

Copy Examples

• •Unleash your inner style icon. ✨ Our latest collection is all about pieces that make you feel incredible, effortlessly. Discover unique finds that tell your story. #MahoganyFair #RunwayFashionistaStyle #UniqueDresses #BeYourOwnIcon
• •It's the little things that make a big statement! ✨ From handcrafted-inspired jewelry to chic scarves, Mahogany Fair has the perfect a ccessories to elevate your look. Which piece speaks to your soul? Shop now and find your new favorite! #MahoganyFairFinds #AccessorizeYourLife #BohoChic #StyleInspo
• •💌 Fresh Finds Just For You! Explore New Arrivals at Mahogany Fair. Hey Fashionista! Get ready to fall in love. Our new collection has just landed, filled with unique pieces we know you'll adore. Think effortless style, standout details, and that special Mahogany Fair touch. Come explore what's new!
• •New arrivals got me feeling some type of way! 😍 obsessed with these unique pieces from Mahogany Fair! Which look is your fave? Let me know in the comments! 👇 #RunwayFashionista #MahoganyFair #TryOnHaul #FashionTikTok #OOTDInspo
• •Dare to be different in our 'Wanderer's Dream' Blouse. With its captivating print and effortlessly flowing silhouette, this piece isn't just clothing – it's a conversation starter. Perfect for those days when you want your outfit to reflect your free spirit. Pair it with your favorite denim or a flowing skirt for an unforgettable look. Ethically sourced inspiration, designed for your unique journey. #MahoganyFairStyle #BohoVibes #UniqueFashion #StandoutStyle