Brand Tone

Aspirational & Exclusive, Accessible & Value-Oriented, Knowledgeable & Passionate, Trustworthy & Authentic, Engaging & Urgent

Brand Values

• •Accessibility to Luxury
• •Authenticity
• •Quality
• •Customer Satisfaction
• •Slow Fashion
• •Individuality & Confidence

Best Practices

• •Balance Aspiration with Accessibility: Always pair the allure of luxury with the promise of value and attainability. Use evocative language for the products, but be clear and direct about the benefit of competitive pricing.
• •Emphasize Authenticity and Trust: Regularly reinforce the genuineness of products. Use phrases like "authentic," "genuine," "verified," and detail your sourcing or authentication process where appropriate (e.g., in an "About Us" or FAQ section).
• •Speak with Passion and Expertise: Let your love for fashion shine through. Share styling tips, insights into designer heritage (as seen on their TikTok), or the stories behind unique pieces. This builds a connection beyond just the transaction.
• •Create a Sense of Discovery and Exclusivity (without being alienating): Use language that makes customers feel they are finding something special or rare ("hidden gems," "curated collection," "limited availability").
• •Maintain Clarity and Customer Focus: While the items are high-end, the shopping experience should be easy and customer-centric. Ensure copy is clear, concise, and addresses potential customer questions or concerns directly, especially regarding shipping, returns, and authenticity. Highlight excellent customer service.

Social Perception

Generally Positive, Appreciation for Price & Value, Trust in Authenticity, Efficient Service, Engaged Social Community (Emerging)

Copy Examples

• •Headline: Finally. The Luxury You Crave, At Prices You'll Love. Body: Discover Runway Catalog – your trusted source for authentic new and pre-loved designer fashion. Indulge in timeless pieces from Gucci, Dior, and more, curated with a passion for style and an eye for value. Don't just dream it, own it. CTA: Shop The Dream
• •Headline: Authenticity Guaranteed. Style Elevated. Body: At Runway Catalog, every stitch tells a story of luxury. We meticulously source genuine designer apparel and accessories, bringing you coveted collections without the traditional markup. Express your unique style with confidence. CTA: Explore Iconic Finds
• •Headline: From Our Closet to Yours: The Thrill of a Designer Discovery. Body: Founded by a mother-daughter duo with a shared love for high fashion, Runway Catalog is more than a store – it’s your entry into the world of affordable luxury. Find your next treasure with pieces that tell a story. CTA: Unearth Your Gem
• •Social Media Post (Image: Stunning designer bag or dress): Text: That feeling when you find *the one*. ✨ This [Brand Name] beauty (and so many others!) is waiting to make its debut in your wardrobe. Authentic luxury, exceptional prices. Tap to explore – these gems don't last long! #LuxuryForLess #DesignerFinds #RunwayCatalog #[BrandName] CTA: Shop Now
• •Email Subject: Your Exclusive Invitation to Affordable Luxury Awaits Body: Dear [Customer Name], At Runway Catalog, we believe timeless style shouldn't break the bank. Explore our latest arrivals of authentic designer pieces, hand-picked for their quality and iconic appeal. Ready to elevate your everyday? CTA: Discover New Arrivals