Brand Tone

Informative and community-focused, with a touch of aspirational motivation for runners.

Brand Values

• •Community
• •Performance
• •Passion
• •Support
• •Innovation

Best Practices

• •Maintain a consistent tone when referring to the general concept of 'a runner's life' to avoid confusion with other entities.
• •Clearly differentiate the brand from other businesses or content creators using similar names like 'Runner's Life'.
• •Focus on building a unique brand identity through consistent messaging and visual elements.
• •Actively engage with the running community to shape a positive brand perception through valuable content and interactions.
• •Monitor online mentions and reviews to address any confusion or negative feedback promptly and professionally.

Social Perception

A trusted resource and supportive community for runners of all levels.

Copy Examples

• •Embrace the runner's life with our latest collection of performance gear.
• •Join our community and share your #runnerlife moments.
• •Fuel your passion for running with expert advice and training tips.
• •Experience the freedom and joy of the runner's life.
• •Elevate your running journey with our innovative and supportive products.