Brand Tone

Aspirational and Trendy, Direct and Informative, Engaging

Brand Values

• •Style and Fashion-consciousness
• •Quality and Authenticity
• •Exclusivity
• •Customer Empowerment/Confidence
• •Accessibility

Best Practices

• •Focus on "Scarcity" and "Exclusivity": Consistently use language that highlights limited availability and unique offerings (e.g., "Don't miss out," "Only X left," "Exclusive Drop").
• •Emphasize Benefits & Aspiration: Connect product features to how they make the customer feel (e.g., "feel beautiful and comfortable," "own your moment," "elevate your style").
• •Use strong calls to action to incite action
• •Incorporate sensory language to give details about the products.
• •Use elegant and refined language to enhance the feeling of quality.

Social Perception

A brand that embodies style, exclusivity, and customer empowerment, offering trendy and high-quality fashion while ensuring a sense of scarcity and urgency to drive purchases.

Copy Examples

• •ONLY X ITEMS LEFT IN STOCK
• •LIVRAISON OFFERTE DÈS 59€ D'ACHAT (FREE DELIVERY FROM 59€ PURCHASE)
• •Join us now and let yourself be seduced by our universe.
• •Our exclusive, limited-quantity collections mean your look stays as unique as you are.
• •Only a few available – make it yours before it's gone forever.