Brand Tone

Sophisticated & Elegant, Ethical & Conscious, Trustworthy & Transparent, Customer-centric & Approachable

Brand Values

• •Ethical Sourcing
• •Luxury & Quality
• •Customization & Individuality
• •Accessibility & Value
• •Social Responsibility
• •Transparency

Best Practices

• •Balance Exclusivity with Inclusivity: While using sophisticated language to convey luxury, ensure the messaging remains welcoming and emphasizes the "Diamonds for All" and customization aspects, making high-end jewelry feel attainable and personal.
• •Focus on Storytelling and Emotional Connection: Share the stories behind custom pieces (with permission), highlight the brand's mission (e.g., founded by a veteran, commitment to UN resolutions).
• •Emphasize Ethical Sourcing and Transparency: Continue to highlight the ethical sourcing of diamonds and transparent pricing.
• •Showcase Customization Options: Make sure the customization options are always front and center.
• •Address Concerns About Lab-Grown Diamonds: Proactively address any concerns around lab-grown diamonds, highlighting their identical nature and certifications.

Social Perception

A luxury brand that is ethical, transparent, and offers accessible customization. It's a brand that is perceived as trustworthy and socially responsible, appealing to customers who value quality and ethical considerations.

Copy Examples

• •Discover the epitome of luxury with our exquisitely crafted, ethically sourced lab-grown diamonds.
• •Create a one-of-a-kind piece that reflects your unique style with our free customization options.
• •Sparkle with incredible fire, knowing your diamond is 100% authentic and conflict-free.
• •At Rudiar Luxe, we believe everyone deserves the joy of diamonds. Custom for Each, Diamonds for All.
• •Founded by an Armed Forces Veteran, Rudiar Luxe is committed to ethical practices and giving back to global causes like UNICEF.