Brand Tone

Empowering & Confidence-Boosting, Solution-Oriented & Supportive, Direct & Benefit-Driven, Sensual & Feminine, Informative

Brand Values

• •Body Positivity/Transformation
• •Quality & Efficacy
• •Customer Empowerment
• •Results-Oriented

Best Practices

• •Develop a Brand Voice Guide: Document your brand's personality, tone words (e.g., empowering, sophisticated, friendly, bold), words we use, and words we avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and the language they use. Your copy should resonate with them authentically. For Ruby Luxury, this means understanding women seeking body shaping solutions.
• •Focus on Benefits, Not Just Features: While features (e.g., triple-hook closure, latex material) are important, always translate them into tangible benefits for the customer (e.g., customizable compression for perfect sculpting, durable and effective shaping for a defined waist).
• •Maintain Consistency Across All Channels: Whether it's your website, product descriptions, email marketing, or social media posts, the brand voice should be recognizable and consistent. This builds trust and brand recall.
• •Review and Refine Regularly: Read your copy aloud to ensure it sounds natural and aligns with your intended tone. Get feedback and be open to refining your messaging as your brand evolves and you learn more about your customers.

Social Perception

Mixed: Positive Associations (tool for achieving a desired aesthetic, improving posture, aiding in postpartum recovery, and boosting confidence), Negative Associations/Concerns (potential for discomfort, health concerns if misused, and promotion of unrealistic body standards). Aspirational.

Copy Examples

• •Headline: Unlock Your Hourglass. Define Your Confidence with Ruby Luxury. Body: Step into your power with our premium Colombian fajas and waist trainers. Sculpt your silhouette, support your journey, and love the way you look and feel. Your transformation starts now.
• •Product Focused: The Secret to Smoother Curves? Our [Product Name] Body Shaper. Body: Invisible under your favorite outfits, powerful in its shaping. Experience all-day comfort and undeniable results. Get ready to turn heads.
• •Benefit-Driven (Postpartum): Reclaim Your Shape, Postpartum and Beyond. With Ruby Luxury. Body: Our supportive fajas are designed to aid your recovery journey, offering gentle compression and the confidence to embrace your beautiful new chapter. Feel supported, feel strong.
• •Question/Intrigue: Ever Dreamed of That Perfect Silhouette Instantly? Body: Ruby Luxury waist trainers make it a reality. Cinch, shape, and smooth for an effortlessly stunning look. Dare to discover your most confident self.
• •Short & Punchy (Social Media): Ruby Luxury: Shape. Define. Slay. Body: Confidence looks gorgeous on you. Shop our collection now! #RubyLuxury #WaistTrainer #BodyShaper #ConfidenceBoost