Brand Tone

Energetic and Exciting, Aggressive and Bold, Enthusiast-Focused and Passionate, Confident and Authentic, Fun-Loving

Brand Values

• •Performance
• •Style & Individuality
• •Quality (OEM+)
• •Passion & Fun
• •Community & Lifestyle
• •Exclusivity (but Accessible)

Best Practices

• •Embrace the "Ready to Rock" Mentality: Every piece of copy should exude energy, confidence, and a readiness for action. Use strong verbs and an assertive voice.
• •Speak the Enthusiast's Language: Use terminology and references that resonate with Ford performance and off-road communities, but remain accessible enough not to alienate newcomers intrigued by the style.
• •Highlight Individuality and Aggressive Styling: Consistently emphasize how RTR products help customers personalize their vehicles and achieve a bold, modern, aggressive look that sets them apart.
• •Infuse Vaughn Gittin Jr.'s "Fun-Haver" Spirit: Where appropriate, let the passion for driving and the sheer fun of the automotive lifestyle shine through. Keep it exciting and engaging.
• •Balance Exclusivity with Accessibility: While conveying the special nature of RTR ("Not for Everyone"), ensure the copy remains inviting and makes the products feel attainable for the target enthusiast ("Available to All").

Social Perception

Positive Recognition, Desirable Aesthetics, Quality Association, Premium (Potentially Niche), Lifestyle Brand, Authenticity

Copy Examples

• •Headline: DON'T JUST DRIVE. DOMINATE. Body: Your Ford was born to be more. Unleash its inner beast with RTR's track-tested, street-proven parts. Modern aggressive style. Unrivaled performance. Are you Ready to Rock?
• •Headline: STAND OUT FROM THE HERD. Body: Stock is for the spectators. RTR Vehicles gives your Mustang, Bronco, or Ranger the signature look and raw power that demands attention. This isn't just an upgrade; it's an identity. #RTRVehicles #ReadyToRock
• •Headline: ENGINEERED FOR THRILLS. BUILT FOR YOU. Body: Inspired by Vaughn Gittin Jr.'s championship-winning edge, every RTR component is crafted for OEM+ quality and pure driving exhilaration. Feel the difference passion makes.
• •Headline: MORE THAN PARTS. IT'S A STATEMENT. Body: From our signature LED grilles to complete, serialized RTR Spec vehicles, we provide the ultimate in Ford customization. "Available to All, Not for Everyone." Make your statement.
• •Headline: WEEKEND WARRIOR? DAILY DRIVER? FUN-HAVER? YES. Body: RTR delivers the attitude and performance to make every drive an event. Transform your Ford into the ultimate expression of you. Get Ready to Rock!