Brand Tone

Enthusiastic & Passionate, Community-Oriented, Informative & Knowledgeable, Approachable & Friendly, Current & Trendy

Brand Values

• •Authenticity: Providing genuine and high-quality sports trading cards.
• •Passion for Collecting: Sharing and fostering the love of the hobby.
• •Customer Focus: Aiming for good service, timely shipping, and responsiveness to inquiries.
• •Community: Building a space for UK collectors to find products and connect.
• •Up-to-Date Selection: Striving to offer the latest and most sought-after cards.

Best Practices

• •Know Your Audience: Understand the language, slang (e.g., "grails," "rips," "hits"), and excitement points of sports card collectors. Speak their language authentically.
• •Emphasize Passion and Excitement: The hobby is driven by passion. Let that enthusiasm shine through in your wording, use of emojis (appropriately), and energetic calls to action.
• •Be Informative and Timely: Collectors crave information about new releases, checklists, and restocks. Provide clear, accurate, and timely updates.
• •Foster Community: Use inclusive language ("we," "us," "fellow collectors"). Encourage interaction by asking questions, running polls, and responding to comments and messages promptly and personably.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, a tweet, or an email newsletter, the core tone (enthusiastic, informative, friendly) should remain recognizable, even if the specific format or length varies.

Social Perception

Customers may praise their product selection (especially for UK access to certain products), fair pricing (relative to the market), shipping speed and packaging, and responsive customer service. Positive mentions of "box breaks" or community engagement would also contribute here.

Copy Examples

• •🔥 JUST LANDED! 🔥 The brand new Topps Chrome UEFA Club Competitions 2023/24 is officially IN STOCK! Chase those iconic rookies and stunning inserts. Who are you hoping to pull? Tag a mate who needs to see this! #ToppsChrome #UCL #FootballCards #RoyalSportsCards
• •🚀 GET READY! 🚀 Pre-orders for the highly anticipated Panini Prizm Premier League 2024/25 are OPENING SOON! Be the first to secure your boxes and dive into the latest Prizm madness. Sign up for notifications so you don't miss out! #PaniniPrizm #PremierLeague #CardCollectorsUK #ComingSoon
• •Box break tonight at 8 PM GMT! We're cracking open [Specific Product Name]. What's the one card you're dreaming of seeing? Let us know below! 👇 #BoxBreak #LiveBreak #SportsCardsUK #Community
• •That feeling when you pull a downtown! 🤩 This [Player Name] from [Product Name] is an absolute stunner. What's your best pull this month? Share your wins in the comments! #CardPull #Downtown #CollectorLife #RoyalSportsCards
• •Your UK hub for the latest sports cards! ⚽️🏎️ From Premier League grails to F1 rookie chases, find it all at Royal Sports Cards. Plus, earn Royal Rewards with every order! Shop now and fuel your passion. #SportsTradingCards #UKCollectors #Panini #Topps #RoyalRewards