Brand Tone

Indulgent & Pampering, Quality-Focused & Assured, Aspirational

Brand Values

• •Exquisite Quality
• •Sensory Experience
• •Elegance & Beauty
• •Well-being & Ambiance
• •Exclusivity & Distinction

Best Practices

• •Focus on 'Benefit-Driven' Language: Highlight the benefit to the customer.
• •Use Evocative and Sensory Language: Appeal to the senses.
• •Incorporate A/B testing to identify what resonates best with the target audience.
• •Maintain a consistent tone across all platforms and materials.
• •Ensure all copywriting reflects the brand's core values of quality, sensory experience, elegance, well-being, exclusivity, and distinction.

Social Perception

Premium/Luxury Good, Associated with Self-Care & Home Aesthetics, Desirable & Aspirational

Copy Examples

• •Indulge in the opulence of our Royal Scented Candles, meticulously crafted to transform your space into a sanctuary of serenity.
• •Experience the unparalleled quality of our candles, made with premium waxes and exquisite fragrances for a truly luxurious ambiance.
• •Elevate your everyday with our signature scents, designed to evoke a sense of regal sophistication and timeless elegance.
• •Discover the art of self-care with our Royal Scented Candles, each one a testament to refined taste and indulgent pleasure.
• •We craft not just candles, but invitations to an elevated sensory experience, fit for those who seek the extraordinary in their daily lives.