Brand Tone

Professional & Expert, Quality-Focused, Performance-Oriented, Caring & Supportive, International with Local Relevance

Brand Values

• •Expertise & Innovation: Commitment to research and development, creating scientifically formulated feeds.
• •Quality & Efficacy: Prioritizing high-grade raw materials and manufacturing processes to ensure product effectiveness.
• •Horse Welfare: Dedication to the health, well-being, and optimal performance of horses.
• •Partnership & Support: Positioning itself as a knowledgeable partner for horse owners, breeders, and professionals by providing solutions and advice.
• •Tradition & Experience: Leveraging decades of experience in the equine nutrition market.

Best Practices

• •Prioritize Expertise: Always ground claims in scientific backing, veterinary input, or the brand's extensive experience. Use terminology that reflects knowledge and authority in equine nutrition.
• •Emphasize Quality and Efficacy: Consistently highlight the premium nature of ingredients, the benefits of the formulations, and the tangible results owners can expect (e.g., improved performance, better health).
• •Focus on the Horse's Needs: Frame product benefits around the specific needs of horses at different life stages or activity levels (breeding, sport, leisure, recovery).
• •Maintain a Professional and Respectful Voice: While caring, avoid overly casual or colloquial language. The tone should inspire confidence and trust in the brand's professionalism.
• •Be Clear and Informative: Provide clear, concise information about products and their benefits. Offer educational value to reinforce the brand's role as a knowledgeable partner in equine care.

Social Perception

Royal Horse is generally perceived as a reputable and established international brand in equine nutrition, known for quality and expertise. Its association with Eurovets as an exclusive distributor in the GCC region lends it credibility and market presence. The equestrian community in the UAE values high-quality feed and supplements, aligning with Royal Horse's product positioning. There's a general positive sentiment towards brands that emphasize scientific formulation and tangible benefits for horse health and performance.

Copy Examples

• •Headline: Fuel Their Potential. Nourish Their Victory. Body: For over 50 years, Royal Horse has combined cutting-edge nutritional science with a passion for equine excellence. Our feeds, developed by veterinarians and nutritionists, provide the precise, high-quality ingredients your champion needs to perform at their peak and recover optimally. Trust Royal Horse – The Science of Performance, The Art of Care. Call to Action: Explore Our Performance Range for Competition Horses.
• •Headline: The Foundation of Excellence: Superior Nutrition for Every Life Stage. Body: From the crucial development of a foal to the sustained energy required by a seasoned sport horse, Royal Horse offers expertly balanced nutrition. Our commitment to the finest raw materials and certified manufacturing ensures every bag delivers consistent quality and optimal health benefits. Give your horse the Royal Advantage. Call to Action: Discover the Ideal Royal Horse Feed for Your Horse.
• •Headline: Innovation in Every Bite. Decades of Expertise in Every Bag. Body: Royal Horse: Where French expertise meets global innovation in equine nutrition. Our scientifically formulated feeds support muscle development, digestive health, and sustained energy, ensuring your horse is always ready for the demands of training and competition. Experience the difference that true dedication to quality makes. Call to Action: Learn More About Our Research & Development.
• •Headline: Peak Condition. Peak Performance. Royal Horse. Body: Your horse deserves nothing less than the best. Royal Horse provides tailored nutritional solutions that support robust health, vibrant energy, and enhanced recovery. Trusted by equine professionals worldwide, we are dedicated to helping your horse achieve its full potential, safely and effectively. Call to Action: Find a Local Royal Horse UAE Distributor.
• •Headline: More Than Feed. It's a Commitment to Their Well-being. Body: At Royal Horse, we understand the deep bond you share with your horse. That's why our feeds are crafted with unwavering attention to quality, safety, and nutritional science. Support their lifelong health and happiness with Royal Horse – dedicated to the art and science of equine nutrition. Call to Action: Download Our Free Ration Calculator App.