Brand Tone

sophisticated, premium, and respectful of heritage

Brand Values

• •Quality
• •Heritage/Tradition
• •Exclusivity/Luxury
• •Customer Satisfaction

Best Practices

• •Develop a Brand Style Guide: Document the brand's voice, tone, approved terminology (e.g., "premium," "heritage," "luxury"), and a list of words to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Sensory Language: Use vivid and descriptive words that evoke the taste, texture, and richness of the dates, appealing to the senses and reinforcing the premium experience.
• •Emphasize Heritage and Authenticity: Consistently weave in the story of Emirati dates, their cultural significance, and the care taken in sourcing and presentation. This builds trust and distinguishes the brand.
• •Maintain an Elegant and Sophisticated Vocabulary: Avoid slang, overly casual language, or clichés. The language should reflect the high-quality nature of the product.
• •Ensure Visual and Textual Harmony: The copy should complement the luxurious imagery and packaging used on the website and any marketing materials. Consistency across all touchpoints is key.

Social Perception

The brand aims to be perceived as a high-end provider of a culturally significant product. The name "Royal Emirati" itself seeks to evoke a sense of prestige and connection to the UAE's esteemed reputation.

Copy Examples

• •Royal Emirati: Experience the True Essence of Arabian Luxury. Indulge in our meticulously selected Emirati dates, a timeless tradition of exquisite taste and unparalleled quality. Each date is a testament to our heritage.
• •Discover the gift of royalty. Our premium Emirati dates, elegantly packaged, are perfect for sharing cherished moments. #RoyalEmiratiDates #LuxuryDates #EmiratiHeritage #GourmetGifts
• •The Imperial Collection: Savor the rich, caramel notes of our exclusive Medjool dates, handpicked for their superior size and succulence. A truly majestic treat.
• •An Invitation to Indulge: Discover Royal Emirati's Finest Dates. From the heart of the Emirates to your table, experience a delicacy revered for centuries. Royal Emirati offers dates that are more than just a fruit; they are a symbol of hospitality and refined taste.
• •Royal Emirati: Where Tradition Meets Uncompromising Quality. Taste the legacy of the Emirates.