Brand Tone

Helpful and Approachable, Enthusiastic and Passionate, Customer-centric and Service-Oriented, Informative, Direct and Sales-Oriented

Brand Values

• •Commitment: We put the customer at the heart of everything we do.
• •Reliability: Guaranteeing high-quality, genuine brands and products.
• •Integrity: Fair pricing for customers, suppliers, employees, and owners. (This value is challenged by the 2024 conviction).
• •Efficiency: Making the customer experience smooth, simple, with fast dispatch.
• •Continuous Improvement: Always looking for new innovative products, ways to reduce prices, and improve service.
• •Empowerment: Helping smokers transition to a potentially less harmful alternative and make positive changes in their lives.
• •Quality and Authenticity: Sourcing products directly from manufacturers.

Best Practices

• •Be Genuinely Helpful and Approachable: Always write with the customer's perspective in mind. If they're new, offer clear, simple explanations. If they're experienced, provide the details they need. Avoid overly technical jargon unless explained. The aim is to be a knowledgeable friend.
• •Maintain Enthusiasm and Passion (Authentically): Let your love for the products and the vaping community shine through, but ensure it feels genuine. Use exclamation points judiciously and focus on exciting new arrivals or community aspects.
• •Prioritize Clarity and Efficiency: Get straight to the point, especially in promotional copy. Highlight key benefits like fast delivery, great prices, and wide selection clearly and concisely. Make it easy for customers to understand what you offer and how to get it.
• •Emphasize Customer Value and Service: Regularly reinforce the commitment to customer satisfaction. Highlight loyalty programs, special offers, and the availability of support. Make customers feel valued and appreciated.
• •Address Concerns Transparently (When Necessary): While not for everyday copy, in light of the past legal issue, if questions about product legality or safety arise, it's crucial to have straightforward, honest, and reassuring responses ready that highlight current compliance measures. This builds trust, even if addressing a past negative. For general marketing, focus on current positive practices like sourcing genuine products.

Social Perception

Generally seen as a go-to vape shop for many in their local areas and online. Customers generally perceive Royal Vapes as a reliable source for vaping products with excellent, friendly, and knowledgeable staff, both online and in their physical stores. The fast local delivery is a significant plus for many. The emphasis on their Warwickshire roots and multiple local stores suggests a strong connection to the local community. The 2024 conviction for selling illegal vapes has likely damaged their reputation among those aware of the news, raising concerns about their trustworthiness and adherence to regulations, despite the company's stated corrective actions.

Copy Examples

• •Headline: New to Vaping? We're Here to Help You Get Started! Body: "Feeling a bit lost in the clouds? At Royal Vapes, we make starting your vaping journey simple and stress-free. Our friendly team is always ready to answer your questions – no matter how basic! Explore our beginner kits today and take the first step with confidence. #VapeNewbie #FriendlyAdvice #RoyalVapes"
• •Headline: Your Fave Flavours, Faster Than Ever! 💨 Body: "Why wait? Get your top e-liquids and disposables delivered right to your door with our super-fast local delivery (Warwickshire, you're in for a treat!) and reliable UK-wide shipping. Order by [time] for same-day dispatch! #FastVapeDelivery #RoyalVapesSpeed #VapeDeals"
• •Headline: We ❤️ Vaping As Much As You Do! Body: "As passionate vapers ourselves, we're always on the lookout for the latest and greatest in the vape world. From cutting-edge kits to exciting new e-liquid lines, we only stock what we love. Discover our curated collection and share the passion! #VapeCommunity #RoyalVapesPicks #PassionateVapers"
• •Headline: Level Up Your Vape Game with Royal Rewards! 👑 Body: "Being loyal has its perks! Join Royal Rewards and earn points with every purchase, unlocking exclusive discounts and offers. Because at Royal Vapes, every customer gets the royal treatment. Sign up today and start saving! #RoyalRewards #VapeLoyalty #ExclusiveDeals"
• •Headline: Quality You Can Trust, Prices You'll Love. Body: "At Royal Vapes, we believe everyone deserves access to top-quality, authentic vaping products without breaking the bank. We work hard to bring you the best brands at competitive prices, all year round. Shop smart, vape happy! #AuthenticVapes #BestPriceVape #RoyalVapesQuality"