Brand Tone

gentle, soothing, natural, and trustworthy

Brand Values

• •Purity and Natural Ingredients
• •Gentleness and Efficacy
• •Simplicity and Minimalism
• •Sustainability and Environmental Responsibility
• •Customer Well-being

Best Practices

• •Emphasize Natural Origins: Consistently highlight the source of key ingredients (e.g., Ulleungdo deep sea water, Inje birch sap) to reinforce the connection to nature and purity.
• •Use Gentle and Soothing Language: Employ words like "gentle," "soothing," "calming," "mild," and "comforting" to reflect the products' suitability for sensitive skin.
• •Maintain a Clean and Minimalist Aesthetic: Keep the language clear, concise, and straightforward, mirroring the minimalist packaging and product formulations. Avoid overly complex jargon.
• •Focus on Hydration and Skin Barrier Support: Frequently mention benefits like "hydration," "moisturizing," "skin barrier repair," and "balancing" which are core to Round Lab's product efficacy.
• •Be Transparent and Informative: Share information about ingredient benefits and the brand's commitment to clean beauty and eco-friendly practices to build trust and educate consumers.

Social Perception

Customers generally perceive Round Lab as a reliable and effective brand for sensitive and dry skin. They appreciate the clean formulations, natural ingredients, and the hydrating and soothing effects of the products.

Copy Examples

• •Experience the pure embrace of Korean nature. Round Lab's gentle formulas, born from the sea, wind, and mountains, soothe and revitalize your sensitive skin. Discover your calm.
• •Tired of harsh chemicals? So is your skin. Round Lab delivers clean, effective skincare powered by nature's finest ingredients. Healthy radiance, simplified.
• •Unlock the secret to balanced, hydrated skin. Our #1 ranked 1025 Dokdo Toner, enriched with deep sea minerals, gently exfoliates and quenches your skin's thirst. Feel the Round Lab difference.
• •Sensitive skin deserves the gentlest touch. Round Lab's Birch Juice line offers deep, calming hydration without irritation. Nourish your skin back to its happy place.
• •More than just skincare, it's a ritual of purity. Round Lab ethically sources the best of the Korean peninsula to bring you effective, gentle care for a complexion that glows with health.