Brand Tone

Professional, Quality-Oriented, Friendly, Approachable, Passionate, Creative, Community-Oriented, Supportive

Brand Values

• •Quality & Freshness
• •Customer Satisfaction & Flexibility
• •Reliability & Professionalism
• •Regionality & Sustainability
• •Passion & Dedication

Best Practices

• •Always Emphasize Freshness and Quality: Consistently use words like "fresh," "high-quality," "regional ingredients," and "delicious" to reinforce this core value in all communications, from website copy to social media posts.
• •Maintain a Professional yet Approachable Voice: While highlighting expertise and reliability ("professional service," "punctual delivery"), ensure the language is also warm, inviting, and customer-focused (e.g., "we're here to help," "let's create your perfect menu").
• •Showcase Passion and Creativity: Use enthusiastic language that conveys a genuine love for food and event catering. Highlight customization options and unique offerings to demonstrate creativity. Phrases like "culinary journey," "unforgettable experience," "crafted with passion" can be effective.
• •Highlight Community and Regional Connection: Where appropriate, mention the Tyrolean roots, support for local producers, and community involvement (like the FC Wacker Innsbruck partnership) to build trust and local appeal.
• •Be Consistent Across All Platforms: While the specific content might differ (e.g., more visual on Instagram, more detailed on the website), the underlying tone and core messages about quality, freshness, and passionate service should remain consistent to build a strong, recognizable brand identity.

Social Perception

Trusted Local Caterer, Supporter of the Community, Modern & Adaptable, Focused on Health and Enjoyment

Copy Examples

• •Headline: Make Your Next Event Unforgettable. Rotkäppchen Catering Delivers Freshness and Flavour, Every Time. Body: From corporate gatherings to dream weddings in Tyrol, we bring passion to your plate. Discover our diverse menus, crafted with the freshest regional ingredients, and let us handle the details. Get your tailored offer today!
• •Headline: Taste the Heart of Tyrol. Quality Catering, Crafted with Love. Body: At Rotkäppchen Catering, we believe in the power of great food to bring people together. That's why we pour our hearts into every dish, using locally sourced ingredients to create culinary experiences that delight. Planning an event? Let's make it delicious!
• •Headline: More Than Just Food. It's a Rotkäppchen Experience. Body: Looking for flexible, professional catering that understands your needs? Whether it's a vibrant party, an elegant business lunch, or daily healthy meals for your team, Rotkäppchen Catering offers punctual service and creative menus tailored to you. Experience the difference passion makes.
• •Social Media Post (Instagram/Facebook - with an image of a vibrant food platter): Freshness you can see and taste! ✨ Our team is passionate about creating beautiful and delicious moments for your special occasions here in Tyrol. From farm-fresh ingredients to your event, we cater with care and creativity. What are you celebrating next? #RotkäppchenCatering #TyrolFood #EventCatering #FreshAndDelicious #MadeWithLove
• •Short Ad Copy (e.g., Google Ads): Rotkäppchen Catering Tyrol | Fresh & Creative Event Food | Quality Ingredients, Professional Service | Get A Quote!