Brand Tone

Caring & Trustworthy, Community-Focused & Local, Informative & Direct, Enthusiastic & Forward-Looking

Brand Values

• •Health and Nutrition
• •Quality Ingredients
• •Pet Well-being
• •Transparency
• •Convenience

Best Practices

• •Prioritize "Pet Well-being" in Messaging: Always frame product benefits in terms of how they contribute to the health, happiness, and longevity of pets. Use words like "thrive," "nurture," "vitality," and "comfort."
• •Emphasize "Natural" and "Quality": Consistently highlight the use of natural ingredients, careful formulations, and, where applicable, local sourcing. This reinforces trust and the premium nature of the products.
• •Maintain a Caring and Empathetic Voice: Write as though you are a fellow pet lover who genuinely understands the bond between humans and their animals. Use warm, approachable language.
• •Be Informative and Transparent: Clearly explain the benefits of ingredients and products without excessive jargon. Provide honest information that helps pet owners make informed decisions.
• •Use Consistent Positive Language: Focus on positive outcomes and solutions. Even when addressing potential issues (like picky eating), frame the product as a positive answer. Keep the tone optimistic and supportive.

Social Perception

Positive Anticipation, Growing Reputation, Associated with Quality Pet Care, Dynamic Business Development

Copy Examples

• •Headline: Nurturing Your Best Friend, Naturally. Body: At Rosy & Budd, we believe a healthy pet is a happy pet. That's why our Quebec-made foods are crafted with the finest natural ingredients, giving your beloved companion the nutrition they deserve. Because they're not just pets, they're family.
• •Headline: Fuel Their Adventures with Rosy & Budd's PRO30 Kibble! Body: Get ready! Our new PRO30 high-protein kibble is almost here. Packed with wholesome goodness and locally sourced ingredients, it's designed to keep your dog energized and thriving. Subscribe now for our June 2025 launch!
• •Headline: The Secret to a Shinier Coat and Happier Tummy? It's in the Broth. Body: Rosy & Budd Bone Broth: a simple, tasty way to boost your dog's health. Perfect for picky eaters or as a supplement to their daily meals, it supports healthy skin, coat, bones, and joints. Give them the goodness they'll love.
• •Headline: Quality Pet Nutrition, Delivered to Your Door. Body: Never run out of your furry friend's favourite food again! Subscribe to Rosy & Budd and enjoy the convenience of automatic delivery on our natural, Quebec-crafted pet foods and treats. Healthy, simple, reliable.
• •Headline: More Than Just Food, It's a Promise. Body: We're Rosy & Budd, a growing Quebec brand dedicated to the well-being of your pets. Our commitment is to provide carefully formulated, natural, and delicious options for every stage of their lives. Because they deserve the best.