Brand Tone

Empathetic, Inclusive, Innovative, Original, Conscious, Committed, Empowering, Bold, Transparent, and Community-Focused

Brand Values

• •Inclusivity
• •Sustainability & Conscious Sourcing
• •Originality & Individuality
• •Quality & Craftsmanship
• •Customer-Centricity & Responsiveness
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document Ropamine's specific tone characteristics (Empathetic, Innovative, Conscious, Empowering, Transparent), including "do's and don'ts" for word choice, sentence structure, and addressing the audience. For instance, *Do:* Use inclusive language, highlight sustainability, speak directly and honestly. *Don't:* Use overly technical jargon, make empty promises, or adopt an exclusive tone.
• •Understand Your Audience Deeply: Continuously refer to the initial feedback from "hundreds of women" and build detailed personas. Tailor the tone slightly for different platforms (e.g., more conversational on social media, slightly more detailed in email newsletters) while ensuring it always ladders back to the core brand voice.
• •Emphasize "We" and "You": Foster a sense of community and direct connection. Use "we" when talking about the brand's mission and values, and "you" to directly address and empower the customer, making them part of the Ropamine story. Examples: "We listened," "We need you," "Your experience matters to us."
• •Be Consistent Across All Touchpoints: Ensure the brand tone is reflected everywhere, from website copy and product descriptions to email communications, Kickstarter updates, and any future social media or customer service interactions. This builds trust and recognition.
• •Tell Your Story Authentically: Lean into the brand's unique narrative – the Kickstarter launch, the focus on in-house sustainable fabric design, and the commitment to inclusivity based on real feedback. Authenticity in storytelling will resonate with the target audience and reinforce the brand's values and conscious tone.

Social Perception

Independent, Grassroots, Innovative, Forward-Thinking, Community-Oriented

Copy Examples

• •Headline: Beyond the Trend. Beyond the Size Tag. This is Fashion That Fits *You*. Body: Tired of fashion that dictates, instead of celebrates? At Ropamine, we listened. We designed. We created for *you*. Our first collection, "The Forbidden Fruit," is ethically crafted from innovative, sustainable fabrics made to feel as good as they look. Pre-order on Kickstarter and be part of the change. #RopamineRevolution #SizeInclusiveStyle #SustainableFashion
• •Headline: Originality Woven In. Sustainability at Heart. Body: "If you're just dressing to fit in. you're dressing to FADE." Ropamine is your antidote to the ordinary. We craft unique, wearable pieces from our own sustainable fabrics, because what’s good for the planet should feel incredible on your skin. Back our Kickstarter and wear the future of fashion. #IndividualityIsOurBlueprint #ConsciousCraftsmanship #Ropamine
• •Headline: Feel the Difference Feedback Makes. Body: Hundreds of women, dozens of body types, one mission: to create fashion that finally gets it right. Ropamine isn’t just designed *for* you, it’s designed *with* you. Our "Forbidden Fruit" collection is coming to Kickstarter – support us and experience the comfort, quality, and originality you deserve. #GroundedInFeedback #FashionForChange #WearRopamine
• •Headline: Pre-Order Your Power Piece. Body: Your style is your voice. Make it heard with Ropamine. Our debut "Forbidden Fruit" collection is launching soon on Kickstarter, offering limited early-bird access to size-inclusive, sustainable statement pieces. Don't just wear clothes, wear your story. #RopamineLaunch #EmpoweredByStyle #InnovativeFashion
• •Headline: Join the Movement: Fashion That Feels Right, Inside & Out. Body: We're building Ropamine from the ground up, with transparency and a commitment to doing things differently. From in-house sustainable fabric design to our community-funded Kickstarter launch, we’re making fashion that aligns with your values. Sign up for launch alerts – be the first to experience Ropamine. #EthicalFashion #CommunityBuilt #RopamineKickstarter