Brand Tone

Authentic, Warm & Inviting, Appreciative, Story-driven, Slightly Bohemian/Earthy, Aspirational yet Accessible

Brand Values

• •Artisanship & Craftsmanship
• •Authenticity & Origin
• •Natural & Sustainable (implied)
• •Uniqueness & Individuality
• •Beauty & Tranquility in the Home
• •Community & Fair Practices (implied)

Best Practices

• •Embrace Storytelling: Every product has a connection to an artisan or a Balinese tradition. Weave these narratives into descriptions, social media posts, and email marketing. Don't just sell a product; sell the story and the feeling it evokes.
• •Use Warm, Evocative Language: Words like "handcrafted," "authentic," "natural," "soulful," "serene," "island-inspired," "artisanal," and "unique" align with the brand. Avoid overly corporate or sterile language.
• •Highlight the "Human Touch": Continuously refer to the artisans and the handmade nature of the products. This reinforces authenticity and the value of craftsmanship over mass production.
• •Maintain a Consistent Visual and Verbal Aesthetic: The warm, earthy, and slightly bohemian feel of the visuals should be mirrored in the language. The copy should feel as natural and curated as the product photography.
• •Engage Authentically: When responding to comments or queries, maintain the warm, appreciative, and helpful tone. Personalize responses where possible, reinforcing the feeling of a brand that cares about its community and customers.

Social Perception

Positive for Aesthetics, Appreciation for Quality, Seen as Authentic, Niche & Boutique, Trustworthy (based on direct interaction)

Copy Examples

• •Woven by hand, kissed by the Bali sun. Our [Product Name] pendant isn't just a light source; it's a piece of island soul. Each strand of natural rattan is carefully shaped by our partner artisans, bringing a warm, organic glow and a story of tradition to your favorite spaces. Illuminate your home with a touch of authentic Balinese craftsmanship.
• •Gather around stories, laughter, and the simple beauty of a shared meal. Our handcrafted teakwood bowls and ceramic plates are designed to make everyday moments feel special. Made with love in Bali, for your cherished home. ✨ #RoomiDecorBali #HandcraftedTableware #BaliInspired #MindfulLiving #ArtisanMade
• •New from Bali: Handcrafted Treasures for Your Sanctuary 🌿
• •At Roomi Decor Bali, we believe your home should tell your story. We partner with talented Balinese artisans to bring you unique, handcrafted decor that blends timeless tradition with natural beauty. Discover pieces made with soul.
• •Dreaming of a Bali escape? Bring the island's serene spirit home. ✨ Roomi Decor Bali offers authentic, handcrafted home decor, ethically sourced from local artisans. From handwoven textiles to unique wooden pieces, discover sustainable style that soothes the soul. Shop our collection today and transform your space.