Brand Tone

Professional and Technical, Innovative and Forward-Thinking, Reliable and Quality-Focused, Customer-Centric (B2B focus)

Brand Values

• •Innovation
• •Precision & Quality
• •Customer Focus/Partnership
• •Reliability & Durability
• •Sustainability & Energy Efficiency
• •Safety
• •Consideration & Respect

Best Practices

• •Prioritize Precision and Clarity: Use clear, concise language that accurately describes the technical features and benefits of the products. Avoid overly casual or vague terminology.
• •Highlight Innovation and Technology: Consistently weave in the brand's commitment to innovation, showcasing how new technologies benefit the user (e.g., convenience, energy efficiency, enhanced control).
• •Emphasize Quality and Reliability: Reinforce the durability and high standards of Rollease Acmeda components. Use terms like 'engineered,' 'high-performance,' and 'trusted.'
• •Tailor to the Audience: While maintaining a core professional tone, adjust the messaging slightly depending on whether the target is a homeowner (focus on ease of use, lifestyle benefits) or a trade professional (focus on technical specifications, reliability, business benefits).
• •Maintain a Solution-Oriented Approach: Frame products as solutions to specific needs (e.g., light control, privacy, energy savings, automation). Offer clear calls to action that guide users to the information or products they seek.

Social Perception

Industry Leader/Specialist, Technologically Advanced, Mixed Customer Experience for End-Users, Go-To for Parts, Focus on B2B

Copy Examples

• •Headline: Precision Engineered for Lasting Performance. Body: At Rollease Acmeda, we don't just make shade parts; we engineer solutions. Experience the difference that precision design and quality manufacturing make in every component. Built to last, designed to perform. Call to Action: Explore Our Systems.
• •Headline: Innovate Your Space with Intelligent Shading. Body: From advanced motorization to smart home integration, Rollease Acmeda empowers you to control light and privacy with cutting-edge technology. Discover the future of window coverings. Call to Action: Learn About Automate.
• •Headline: The Professional's Choice for Window Covering Solutions. Body: For decades, industry leaders have trusted Rollease Acmeda for reliable hardware and innovative systems. Partner with us for quality components that elevate your projects and satisfy your clients. Call to Action: Fabricator & Designer Resources.
• •Headline: Seamless Integration, Effortless Control. Body: Our Automate™ platform works with leading smart home systems, offering you intuitive control over your environment. Experience true convenience and enhance your lifestyle with shades that respond to your voice or a tap. Call to Action: Discover Smart Shading.
• •Headline: Quality Parts for a Flawless Finish. Body: Need a replacement clutch or a specific bracket? Find genuine Rollease Acmeda parts at rolleaseacmedamotors.com. Ensure the longevity and smooth operation of your shades with components you can trust. Call to Action: Shop Parts Now.