Brand Tone

Engaging, educational, and authentic with a touch of Southern charm

Brand Values

• •Self-sufficiency
• •Connection to nature
• •Quality craftsmanship
• •Customer satisfaction
• •Family and community

Best Practices

• •Share interesting facts, tips, and the "why" behind what you do to build trust and engagement.
• •Incorporate visual storytelling through videos and photos showcasing daily life on the homestead.
• •Highlight customer testimonials and reviews to build social proof.
• •Promote the educational aspects of beekeeping and homesteading.
• •Emphasize the family-owned and local aspects of the business to foster a sense of community.

Social Perception

A trustworthy, high-quality, and family-oriented business that values self-sufficiency and natural products.

Copy Examples

• •From our hive to your home: Experience the sweet taste of our raw Louisiana honey.
• •Curious about beekeeping? Follow our journey as we share tips and insights into the world of bees.
• •Nourish your beard with our Ultimate Beard Care Kit, crafted with love from our homestead.
• •Join us at the local market this Saturday for fresh honey and handcrafted beeswax candles.
• •Behind the scenes: Watch as we pour our golden honey, a testament to the hard work of our bees.