Brand Tone

Promotional and Direct

Brand Values

• •Variety and Convenience
• •Affordability/Value for Money
• •Practicality and Utility
• •Discovery

Best Practices

• •Develop a Core Messaging Document: Clearly define the brand's primary tone (e.g., "Direct, Value-Driven, and Helpful") and key messages. Share this with anyone creating content. This acts as a central reference point.
• •Prioritize Clarity and Action: Ensure copy is easy to understand and always guides the user on what to do next (e.g., "Shop Now," "Learn More," "Get Yours"). Avoid jargon or overly complex language unless it specifically fits a niche product.
• •Highlight Benefits and Solutions: Frame product descriptions and promotional copy around how the product benefits the customer or solves a problem for them. Focus on "what's in it for them."
• •Adapt Slightly for Each Platform, but Keep the Core Consistent: While the execution might differ (e.g., more emojis and trending sounds on TikTok vs. slightly more descriptive text on Facebook or the website), the underlying promotional and value-focused tone should remain recognizable.
• •Regularly Review and Audit Content: Periodically check website copy, social media posts, and ad campaigns to ensure they align with the defined brand tone. Use customer feedback (if available) to refine messaging.

Social Perception

Emerging/Niche Online Retailer

Copy Examples

• •Headline (Website Banner): "DEAL OF THE DAY: [Product Name] - 50% Off! ✨ Solve [Problem] Today. Shop Now!"
• •Instagram Post Caption: "Tired of [Common Annoyance]? Our new [Product Name] makes it a breeze! Swipe up to discover how and grab yours before it's gone. Link in bio! #RoctivFinds #ProblemSolved #[RelevantProductCategory]"
• •Facebook Ad Copy: "Upgrade Your [Area of Life, e.g., Kitchen, Car, Garden] with Roctiv! 🏡🚗🌿 From clever gadgets to everyday essentials, find everything you need at prices you'll love. Explore our new arrivals today! 👉 [Link to Website]"
• •TikTok Video Idea (Voiceover/Text Overlay): "3 Roctiv Gadgets You DIDN'T Know You Needed! 🤯 1. [Show Product 1 in action]. 2. [Show Product 2 solving a problem]. 3. [Show Product 3 making something easier]. Shop link in bio! #GadgetGoals #TikTokMadeMeBuyIt #Roctiv"
• •Email Subject Line (Promotional Email): "🎉 Your Next Favorite Gadget Awaits! + Special Offer Inside!"