Brand Tone

Faith-Based & Reverent, Educational & Informative, Community-Oriented & Welcoming, Evangelical & Outreach-Focused, Supportive & Encouraging

Brand Values

• •Biblical Authority
• •Messianic Belief
• •Jewish Heritage of Christianity
• •Evangelism & Discipleship
• •Integrity, Honesty, Loyalty
• •Love & Grace
• •Torah Observance (within a Messianic context)
• •Support for Israel (Spiritual & Community)

Best Practices

• •Ensure all product descriptions, social media posts, and communications consistently reflect the ministry's foundational theological understanding and values.
• •Use inclusive language ('we,' 'us,' 'our community') to build connection.
• •Highlight the Jewish roots of Christianity and Messianic prophecies in your communications.
• •Share stories of how the ministry and its products have positively impacted individuals' faith journeys.
• •Maintain a tone that is both faith-based and welcoming.

Social Perception

Trustworthy, faith-based resource for Messianic Jewish and Christian teachings, promoting community and spiritual growth.

Copy Examples

• •Discover the Rock of Israel: Messianic Jewish and Christian resources rooted in faith.
• •Explore our 'Witness Wear' and share your faith with stylish apparel.
• •Deepen your understanding of Yeshua with our insightful books and teachings.
• •Join our community and grow in faith together.
• •Support our ministry and help us spread the good news.