Brand Tone

casual, trendy, and possibly edgy or humorous

Brand Values

• •Self-expression/Individuality
• •Affordability/Value
• •Community/Belonging
• •Trendiness/Style

Best Practices

• •Define Your Voice Clearly: Is it witty, sarcastic, inspiring, laid-back, or something else? Document this and ensure all writers understand it.
• •Know Your Audience: Speak their language. Use slang or jargon appropriately if it aligns with your target demographic (e.g., Gen Z terms for a younger audience).
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more emojis on Instagram, more directness in an email), the core personality should remain the same.
• •Use a Style Guide: Include preferred terminology, common phrases, a 'do's and don'ts' list for tone, and examples of on-brand copy.
• •Read It Aloud: Does it sound like your brand? Reading copy aloud can help catch awkward phrasing or a tone that feels off.

Social Perception

Determined by Customer Reviews/Comments, Social Media Engagement, User-Generated Content, and Online Mentions

Copy Examples

• •Headline (Website Banner): Hit Rock Bottom Prices. Sky-High Style.
• •Instagram Caption (New T-shirt Launch): Fresh threads just dropped. Cop yours before they're history. 🔥 #RockBottomJE #StreetStyle #LimitedDrop
• •Facebook Ad Copy: Tired of boring basics? Rock Bottom JE brings you apparel that speaks your mind without emptying your wallet. Shop the new collection now! [Link]
• •TikTok Video Concept: Quick cuts of diverse individuals confidently wearing Rock Bottom JE apparel in everyday urban settings, set to a trending audio. Text overlay: Your Vibe. Your Style. Your Price. Rock Bottom JE.
• •Email Subject Line (Sale Promotion): 🚨 Rock Bottom Deals Just Got Deeper! Don't Miss Out! 🚨