Brand Tone

Personal and Heartfelt, Whimsical and Celebratory, Inclusive and Authentic, Artisanal and Curated, Slightly Snarky and Sweet, Eco-Conscious (emerging)

Brand Values

• •Individuality and Self-Expression
• •Joy and Celebration
• •Handmade Quality and Craftsmanship
• •Community and Support (for artisans)
• •Inclusivity and Representation
• •Authenticity and Heart
• •Meaningful Gifting

Best Practices

• •Always Write from the Founder's "Why": Continuously circle back to the origin story – art therapy, celebrating individuality, joy in little things, and inclusivity. This ensures authenticity and a heartfelt connection.
• •Embrace Imperfection and Personality: Especially given the "joyfully weird" and "snarky, sweet" aspects, don't be afraid to let the brand's unique personality shine through. Avoid overly corporate or generic language.
• •Use "You" and "I/We" to Foster Connection: Speak directly to the customer ("you") and share from the brand's perspective ("I" for Charlotte, or "we" for the brand as a whole) to maintain that personal, one-woman show feel.
• •Infuse Whimsy and Celebration into Descriptions: Even for simple items, try to connect them to the idea of celebrating moments, adding charm, or finding joy. Use evocative and positive language.
• •Highlight the "Handmade" and "Curated" Nature Regularly: Remind customers of the special care, craftsmanship, and thoughtful selection that goes into each product, reinforcing the artisanal value. This also includes spotlighting other artisans if that continues to be a brand feature.

Social Perception

Customers likely perceive Rochambeau Home as a small, passion-driven business with unique, handcrafted, and thoughtfully selected items. The direct involvement of the owner, Charlotte, in the narrative and potentially in customer interactions, fosters a personal connection. The emphasis on celebrating something (or nothing) in style and finding joy in little things likely resonates with customers looking for unique, non-mass-produced items for gifting or personal use. The transparency about the founder's personal journey and commitment to inclusivity may attract customers who value authenticity and brands with a social conscience. The snarky, sweet greeting cards suggest an audience that appreciates humor and personality in their products. The growing focus on eco-friendly products could appeal to environmentally conscious consumers. The brand likely appeals to a niche audience that values artistry, individuality, and the story behind the products. The aesthetic across the website and social media is cohesive, suggesting a clear vision that would attract a specific type of customer who appreciates that whimsical, charming, and heartfelt style.

Copy Examples

• •Seal your moments with a touch of magic. ✨ Our new handcrafted wax seals are here – because even the smallest details deserve to be beautifully different, just like you. #HandmadeWithHeart #RochambeauHome #TinyTreasures
• •More than just a gift, it's a box of 'ooh, they'd love this!' meticulously gathered to spark joy. Because at Rochambeau Home, we believe in celebrating the everyday and the extraordinary, one charming find at a time. Who are you celebrating today? #CuratedWithCharm #GiftGiving #MadeWithMeaning #RochambeauJoy
• •Tired of blah? So are we. Our cards are for those who *get* it – a little snark, a lot of sweet, and always from the heart. Find the perfect words (that actually sound like you) to make someone's day. Shop our not-so-generic greetings. #RealTalkCards #SnarkyAndSweet #RochambeauHome
• •Welcome to our creative refuge! I'm Charlotte, the heart behind Rochambeau Home. What started as art therapy has blossomed into a space for the joyfully weird and beautifully different. Here, every handmade find and curated treasure is about celebrating life, fostering inclusion, and helping you feel seen. Thanks for being part of our story. ❤️ #WomanOwned #CreativeChaos #InclusionMatters #RochambeauStory
• •Pop the confetti, not the planet! 🎉 Our eco-friendly poppers are bursting with biodegradable joy, perfect for celebrating sustainably. Because making memories shouldn't cost the Earth. Let's make your next bash beautiful *and* responsible. #EcoParty #SustainableStyle #RochambeauCelebrates #PartyWithPurpose