Brand Tone

Helpful and Supportive, Friendly and Approachable, Knowledgeable and Efficient, Community-Oriented

Brand Values

• •Utility
• •Convenience
• •Community Focus
• •Up-to-date Information
• •User-Friendliness

Best Practices

• •Embrace "Friendly Helper" Language: Consistently use words and phrases that are welcoming, supportive, and avoid overly technical or jargony language where simpler terms suffice (e.g., "easy to use," "we're here to help," "your buddy ROCCO").
• •Focus on User Benefits, Not Just Features: Instead of just saying "Resin Tracker," explain the benefit: "Never let your Resin overflow again! ROCCO’s timely reminders help you maximize your gameplay."
• •Stay Connected to the Genshin Impact Community's Vibe: Use common game terminology naturally (Traveler, Teyvat, Primogems, Resin) and reflect the enthusiasm of the player base. Ensure the tone aligns with the generally positive and adventurous spirit of Genshin Impact.
• •Maintain Simplicity and Clarity in Instructions: Since it's a bot, all commands and explanations should be clear, concise, and easy for users to understand and implement quickly. Avoid ambiguity.
• •Be Consistent Across All Touchpoints: Whether it's website copy, bot responses, update announcements on Discord, or any future communication channels, the "friendly, helpful, knowledgeable, and community-oriented" tone should be uniform. Create a mini-style guide if multiple people manage communications.

Social Perception

A Useful Tool, One of Several Options, Community-Reliant, Developer Responsiveness (Implied)

Copy Examples

• •Hey Travelers! ROCCO just learned a new trick! ✨ Now you can track your Serenitea Pot currency even easier. Type `/helprocco pot` to see how our friendly neighborhood bot can help you build your dream realm!
• •Never miss a Resin cap or a new banner again! ROCCO brings all your essential Genshin Impact info right to your Discord. Add ROCCO – your smart companion for Teyvat!
• •What's your favorite ROCCO command? Share with the community below! We love seeing how ROCCO helps you and your friends conquer Genshin Impact together. #GenshinImpact #DiscordBot #ROCCOBot
• •Oops! Looks like that command didn't quite work. Don't worry, your friendly ROCCO is here to help! Try `/roccohelp [command_name]` or join our support server for quick assistance: [Discord Link]
• •Tired of juggling apps for Genshin Impact? Let ROCCO simplify your adventure! Get wish tracking, reminders, character info, and more, all with easy commands. Add your friendly neighborhood bot today!