Brand Tone

Professional and Solution-Oriented, Quality-Focused, Customer-Centric and Supportive, Value-Driven, Modern and Innovative

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Functionality and Efficiency
• •Customization and Tailored Solutions
• •Reliability and Trust
• •Accessibility and Convenience
• •Community Upliftment

Best Practices

• •Prioritize Solution-Based Language: Focus on how your products solve customer problems (e.g., "enhance productivity," "optimize office spaces," "streamline your storage").
• •Emphasize Quality and Durability: Consistently use terms that convey the high standard and longevity of the products (e.g., "premium," "high-quality components," "robust construction," "built to last").
• •Maintain a Professional and Supportive Voice: Ensure all communication is clear, helpful, and instills confidence. Highlight customer support and satisfaction guarantees.
• •Clearly Articulate Value: Go beyond features to explain the benefits and overall value customers receive, including aspects like competitive pricing and efficiency gains.
• •Be Specific and Authentic: Use precise language to describe products and services. If making claims (e.g., about community support), ensure they are genuine and can be substantiated.

Social Perception

Positive (among direct customers). Limited Wider Public Perception.

Copy Examples

• •Headline: Elevate Your Workspace. Empower Your Productivity. Body: Discover ROCCO's ergonomic solutions, meticulously designed for comfort and built to last. We provide premium office furniture that adapts to your needs, ensuring a more focused and efficient workday. Quality you can feel, support you can trust.
• •Headline: Your Vision, Our Expertise. Custom Workspace Solutions by ROCCO. Body: From dynamic operable walls to space-saving mobile compactors and inspiring auditorium seating, ROCCO delivers tailored furniture solutions for your unique business environment. Let our dedicated team help you design a workspace that works for you.
• •Headline: Invest in Comfort, Reap Productivity. ROCCO Ergonomic Chairs. Body: Experience the ROCCO difference with our collection of ergonomic chairs. Engineered for superior support and crafted with high-quality materials, they’re more than just a seat – they’re a commitment to your team's well-being and performance. Enjoy fast delivery and our satisfaction guarantee.
• •Headline: ROCCO for Business: Furnishing Success, Seamlessly. Body: We understand the demands of modern workplaces. That's why ROCCO offers comprehensive contract furniture solutions, from initial consultation to installation, backed by robust warranties and dedicated customer support. Build a better workspace, efficiently and affordably.
• •Headline: More Than Furniture. A Partnership for Growth. Body: At ROCCO, we build lasting relationships by putting your needs first. Our commitment extends beyond premium products to include reliable after-sales service and a promise to help uplift communities across the Philippines. Choose ROCCO for quality, value, and a partner dedicated to your success.