Brand Tone

Empowering and Accessible, Informative and Educational, Eco-conscious and Purpose-driven, Customer-centric and Trustworthy, Innovative and Quality-focused

Brand Values

• •Sustainability
• •Accessibility & Inclusivity
• •Empowerment
• •Innovation
• •Customer Focus
• •Simplicity & Ease of Use
• •Value for Money

Best Practices

• •Focus on Empowerment and Ease: Always highlight how simple and accessible your solutions are. Use words like "easy," "simple," "minutes," "no fuss," and "you can."
• •Lead with Benefits, Support with Features: Emphasize the positive outcomes for the customer (savings, sustainability, energy independence) first, then explain how the product features deliver those benefits.
• •Maintain an Optimistic and Solution-Oriented Voice: Frame challenges (like climate change or high energy costs) as opportunities for positive action through your products.
• •Be Transparent and Informative: Provide clear, honest information about your products, their installation, and the impact customers can expect. Avoid jargon where possible, or explain it clearly.
• •Incorporate the "Why": Remind your audience of the bigger picture – the fight against climate change and the collective move towards a sustainable future. Connect individual action with a larger purpose.

Social Perception

Positive Customer Feedback, Focus on Practical Benefits, Seen as an Enabler of Sustainability, Growing Brand Awareness, Problem Solver for Urban Dwellers

Copy Examples

• •Headline: Your Balcony + Robinsun = Clean Energy & Lower Bills. Easy. Body: Stop just dreaming about solar. With Robinsun's plug-and-play kits, your balcony, garden, or wall becomes a mini power plant in minutes. No electricians, no fuss – just effortless savings and a greener footprint. Take control of your energy today!
• •Headline: Join the Solar Revolution. No Roof Required. Body: Think solar is only for homeowners with big roofs? Think again! Robinsun empowers everyone to harness the sun. Our innovative kits are designed for modern living, making clean energy simple and accessible for apartments, renters, and anyone ready to save money and the planet. Discover your perfect solar solution.
• •Headline: Smart Solar, Simpler Savings. Power Your Life with Robinsun. Body: Why pay soaring electricity prices when you can generate your own? Robinsun delivers cutting-edge solar technology that's incredibly easy to install and use. Start reducing your carbon footprint and your energy bills from day one. It's a bright idea, made simple.
• •Headline: Be Part of the Solution. One Plug-and-Play Kit at a Time. Body: Every Robinsun solar kit installed is a step towards a cleaner future. We're on a mission to make sustainable living achievable for all. Produce your own energy, reduce CO2, and inspire change, all starting from your home. Make an impact, effortlessly.
• •Headline: Unbox. Plug In. Save. It’s Really That Simple. Body: Robinsun delivers everything you need to start generating your own solar power straight to your door. Our easy-to-follow guides mean you’ll be up and running in no time – enjoying renewable energy and watching your savings grow. Experience the Robinsun difference.