Brand Tone

Aspirational, Stylish, Quality-Conscious, Eco-Aware, Inclusive

Brand Values

• •Quality & Performance
• •Style & Design
• •Comfort
• •Sustainability (Conscious Creation)
• •Empowerment

Best Practices

• •Develop a Core Messaging Guide
• •Prioritize "You" Statements Focused on Benefit
• •Maintain Visual and Textual Harmony
• •Incorporate Storytelling (Subtly)
• •Regularly Audit and Refresh Content

Social Perception

The brand's own projection on its website and social media aims for a perception of a high-quality, stylish, and increasingly sustainable activewear provider.

Copy Examples

• •Headline: Elevate Your Every Move. Body: Discover activewear that blends effortless style with high-performance comfort. At ROBE, we believe what you wear should empower your journey. #WearROBE #PerformanceStyle
• •Headline: Consciously Crafted. Confidently Worn. Body: Feel good inside and out. Our latest collection features innovative recycled fabrics designed for ultimate comfort and a lighter footprint. Move with purpose. #ROBEActive #SustainableStyle #EcoActive
• •Headline: Beyond the Gym. Beyond Expectation. Body: ROBE activewear is engineered for your dynamic life. From intense workouts to active recovery, experience uncompromising quality and style that keeps up with you. #LifeInROBE #ModernActivewear
• •Headline: Find Your Strength. Define Your Style. Body: Unleash your potential in activewear that’s as resilient and stylish as you are. ROBE delivers on comfort, performance, and a look you’ll love. #ROBEStrength #FitnessFashion
• •Headline: The Art of Movement. The Science of Comfort. Body: Experience the perfect fusion. ROBE activewear is meticulously designed for a flawless fit, exceptional performance, and a touch of effortless elegance. #MoveInROBE #QualityActivewear